Quote:
Originally Posted by BearMountainBooks
Maybe they lost sponsors or maybe they no longer feel they make enough money from the trivia contests. Advertising is a tricky business and more and more companies are monitoring ads to make sure they bring in sales/money.
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Along those lines ...
Advertising can be tricky, indeed, but I don't understand Kobo. So far in the contest I've won coupons ranging from 10 to 25 per cent -- so I'm unlikely to use them when they release an unlimited use 30% coupon. I don't know what kind of useful information they get from that. If they ran them
separately they might be able to compare results and see which campaign gives them a better (and more cost-effective) response, but running them simultaneously just muddies any data they'd get.
