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Old 07-23-2015, 03:03 AM   #5
cerem0ny
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Posts: 449
Karma: 3059202
Join Date: Jul 2014
Location: Australia
Device: Kobo Libra Colour, Kindle Scribe 2024
Quote:
Originally Posted by mandy314 View Post
Not the finest hour of Amazon's marketing imho. Here in Germany the pre-release announcement touted the PW3 with its "book-like" reading experience - you know, "paper-white" and "book-like". This was picked up by the media. Most did a "copy and paste" job, but some tried to explain the revolutionary new typesetting engine, which was funny in most cases. Amazon's info pages were changed every other day iirc. At first you could get the impression of Amazon having "invented" kerning, ligatures, hyphenation with this new Bookerly font - at the end you learned that "coming soon" for the device was different from "coming soon" for the typesetting lark.

Furthermore - uncommon for new Kindles the PW3 hit retail shops within days of the net release. And there were/are quite visible (but somewhat darkish) Kindle ads on the street and in newspapers etc.

So what? I can see Mono/Linotype not being amused; the fonts they have on the PW support kerning/ligatures out of the box. The OSS libs Amazon's rendering engines are build around can handle all the "new" features for years. So what is Amazon doing - "working hard" at this revolutionary typesetting engine (and re-processing ebooks in the process)? I really don't know. The Fire device and the iOS app were used for beta testing - it seems. But the users are more or less quiet concerning the "book-like" experience.

Now we are more than three weeks past the PW3 release. High time to put in my piece of speculation. So here it is: we won't see any new Kindle devices this year. Instead there will be a big firmware rollout in the fall with all the new typesetting features. And they will be breath-taking...
Haha, I hope so! I'm getting dreadfully tired of waiting for these updates, I have a feeling they will be breathtaking also. I think maybe just for the time being Ill borrow my friends iPhone and see how it looks on the kindle app there... Hopefully that should keep me satisfied till its available on my Voyage... Really hope its worth the wait...
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