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I can see how prime is useful for many people. I tend to almost always buy items which reach the minimum and I've not ever had an emergency (as with the pet food need written above). The Canadian minimum last time I shopped was $25, and we have a household of 5 people with different wish-list items.
It entirely depends on the needs of the person and whether it would save them money. I've thought about it before and came to the conclusion that I wasn't the target market.
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