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Originally Posted by BWinmill
Why the "except"? I doubt that many existing Kindle users will consider the Kobo Glo HD now that they have something that is more similar in terms of price and features.
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I doubt that many existing Kindle users would have considered the Glo HD before this announcement either. If you've spent a fair amount of money within the Amazon walled garden, most people have neither the inclination nor the knowledge to convert book formats. One thing Amazon are very good at is encouraging brand loyalty.