Quote:
Originally Posted by fjtorres
No.
Discounting is when the retailer chooses whether to drop the price, not the publisher dropping the list price.
That difference is what the current cat fight is about.
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Yes.
Let's say some book has a list price of $20 and is typically discounted to $10.
If the ability to discount is removed and the list price is set to $15, from the consumer POV, the price has been increased $5, not reduced $5. I am only changing to list price in this example to emphasize that it is the direction of the selling price (to the end user) that matters.