I'll pitch in and add my two bits. The Aura HD is indeed the most beautiful e-Ink screen I have ever seen. Compared to my Sony (not fair really, since it's an older generation model), compared to the PW2 (both instore and at home with a friend) and the nook (again a friend).
And of course, the bigger size, fewer page-turns, etc. really make it feel like you're reading a p-book. It is the first e-Reader which in my opinion can actually replace physical books (well, mostly anyway, I don't think I'll ever get rid of paper altogether :P)
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