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Amazon earned it's market share for ebook sales. Others had ebook readers first but Amazon had the first large intergrated system of ebook store and device custom made to make searching and buying easy. They also take customer service seriously. That contact me button they had where you got a phone call in about 10 seconds was amazing as was their return policy. On one of their forums I made a complaint about a Fire I bought. The next day I got a phone call from them and they told me how to fix the problem. How many businesses would do that? In many businesses it's hard to even find the contact information and then work your way through a phone tree to talk to a live person. Assuming there even is a live contact person.
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