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I am confused as to the technology of this product. It's not eink and they claim it's lcd without a backlight? Huh? What's an lcd without a backlight? Has anyone else manufactured or prototyped such a thing? Is it lcd technology as we know it without the backlight? And how come such a thing is readable, if there is no backlight shouldn't it come out as several shades of black or almost unreadable?
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