Apple Consumer seems to be a perfectly fine description... until put into context with Seaking's anti-Apple stance and the use of Bold, underlined italic for "Apple Consumer," then it seems to be just another snide way of being hostile/sarcastic... just trying to avoid being sanctioned for name calling...
Unfortunately any name/combination of words can be considered insulting/sarcastic etc from the context it is used in so I guess you may as well accept that anything from Seaking (relating to Apple and Apple use) will be insulting as it's seems obvious that the preferred deal would be the removal of anything (and anyone) Apple related from the planet...
