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Originally Posted by Kumabjorn
So that is basically $50 for their latest reader? Fantastic bargain. At the same time it makes me wonder why they are so eager to get rid of them. Are they departing the e-reader business?
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The $50 off trade in credit started before the drop to $99. Recently they dropped the price to $129, and had the $50 trade in credit launch for the month of December. By doing that, they could have the price be $79.99, the same price as the new Kindle. Also by doing it that way, they'd get a functioning ereader that they could refurbish and sell, or recycle and sell the components on, and generate profit. Basically a way to look eco friendly, appear to price match the competition, and profit.