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Old 08-17-2011, 02:44 PM   #26
kjk
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Posts: 3,408
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Join Date: Oct 2008
Device: never enough
Quote:
Originally Posted by Sil_liS View Post
I can't seem to find shipped vs sold numbers for ipad.
Apple doesn't report shipped, only sold. But a big part of that is because Apple is the retailer in most cases.

One other thing Apple reports in their conference calls is inventory channel stock for iPads and iPhones-they are (usually) upfront about how much product is in inventory in terms of weeks, which isn't that common from other companies to my knowlege. Apple wants 4-6 weeks of inventory stock, typically. With the iPhone 4, that was in some cases down almost zero, which means they couldn't make enough.

So the Apple finance board guys can calculate by quarter how much product Apple has not just sold, but also how backed up they are in terms of what is available *to* sell (or, in bad times, how much is stuck unsold-which hasn't been an issue lately for iPads or iPhones).

Again, they are also sometimes very quiet about inventory channel stock-I've never heard them claim they have 4-6 weeks inventory for the AppleTV, or Macs for that matter, which may mean they have a lot of inventory for those products.
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