Quote:
Originally Posted by Hellmark
I'm not trying to quarrel with you, I genuinely find this to be an interesting discussion. It says something of the various mindsets based on regions and between business and public. I also respect you, and often agree with your posts.
Borders as a whole didn't innovate. They pissed away what could have been their share of the ebook market, by subcontracting it out. They rarely did much in the way of advertising on a large scale. I mean, earlier in this thread someone commented about how they didn't have sales on a national level at all stores, which isn't true. They just didn't really say it when they did. I'd get an email for being part of the Borders Rewards, and that was it. Even in stores they didn't have banners or anything up to announce the sales. The point of a sale is to draw people in, and if your customers may not know that a sale is going on until they're at the checkout and find out something is cheaper than they were expecting, that isn't doing it right. Hell, and even if you were in the borders rewards, not all rewards members got the same info. There were times when I wouldn't get any thing from them, but my girlfriend did as some sort of reward for buying more books.
As far as the part about the store hours, I just know that the store location could adjust their hours, and so that it was possible they had already tried having it be open earlier and moved away from it. The reason I know that this was possible, is because the one store I traditionally went to shifted store hours. I'm just saying it was possible that they had it at one time open earlier.
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Well I agree with you on the point that if you do something (sales, hours-change, etc) and don't ADVERTISE it, then it's the same as if you didn't do it at all.
So I will concede that perhaps at one time in the past 5 years I've shopped at that grocer that perhaps the Borders opened early some Sunday* and they just didn't put a sign out.
* But I will also note that their hours are painted on their door and look like they've been that way for quite some time... 