Quote:
Originally Posted by chas0039
I am pondering the fact that they are promoting this as a stripped down eReader for those who don't want frills, but they are pricing it $10 under the regular nook and $25 more expensive than the Kindle, which is hardly stripped down. As has been the case since inception, B&N seems to be clueless as to what their customers want, hence their very expensive marketing campaign that barely gets them 25% of the market.
It is unfortunate, as I like my nook since I rooted it. I just see know point in this new version. It reminds me of a solution to a problem that doesn't exist.
|
Well.... I would presume that B&N would say that their $140 reader is better than the $114 Kindle because:
1. Touch interface
2. Faster response time
3. Less flash/ghosting
4. No ads
But - as you have demonstrated - how much value customers subscribe to these features is EXTREMELY variable.
I would rather have the $140 nook than the $114 kindle. But I'm not necessarily the person B&N wants to reach - they already have me as a customer. They need to be reaching the people who don't have ANY e-Reader, and price point is probably going to matter more than technical features (less flash!) that non-techies aren't as aware of.