Quote:
Originally Posted by Phogg
Epub was unvailed in September of 2007 to supercede the Open Book format. The Epub project was merely an update project, the publishers involved had been producing ebooks for some time. Their standard was inferior to Microsoft's .lit books and .pdb books for Palm.
Amazon released their Kindle devices two months later, in November of 2007.
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Looks like you're right; the Kindle was announced beforehand but wasn't actually released until November.
However, the larger point remains - Amazon could not have suddenly switched formats to epub at that point...nor was the fact that a group of publishers announced a new standard any reason to.