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The average review by non-professional readers is worthless to me even when it sticks to content. The quality of review, on average, is barely batter at book-centric sites like LibraryThing.
Do you really find that if everyone likes it you will too? Take a look at the perpetual Dan Brown bash-thread we have around here somewhere. He's such a top seller that the "average" review must speak highly of him.
The system has an intrinsic flaw. We need a reputation/wuffie system where you can follow people whose opinions you have a history of agreeing with. We can do this manually by seeking out individuals but we have the technology to create a more intelligent agent system aggregating such reviews and new book press.
In light of that flaw I see Amazon's review section as fair game to voice any complaint. Most product complaints seem to be late shipments and such. Fair enough.
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