Quote:
Originally Posted by doreenjoy
No, but it's hardly the revolutionary move they seem to think it is. Once again, print publishers are about 10 years behind the trend.
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The "trend?" Ebooks were around 5-6% of the market last year, and probably still less than 10% now. Were they supposed to launch a digital-primary imprint before anyone owned a viable ebook reader...?
I don't really see them treating this as a revolutionary thing either. Rather, they realize that traditional outlets are shrinking, and they're adapting their business to suit -- which, I might add, is more or less what they're supposed to do.
I don't see this as "zomg they are visionary geniuses." But contempt is not really warranted either.