Quote:
Originally Posted by Andrew H.
This would completely gut their retail market. Which is probably why it has never been done for pbooks.
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If the eBook is available from my Public Library, but with a long hold queue, I am NOT going to buy it at $12.99. I am going to wait. But, if at the point of accepting the 1-3 month wait for a popular eBook I am offered an inexpensive 2 week rental - then I am a likely customer.
Perhaps there are not many people as cheap as I am. Or, are there???
This is a way to create customers. Not only is it cheaper than advertising, it is profitable too. The Public Library patron already wants the eBook. They certainly know where they could buy it if they wanted to buy the eBook. And if they are going through the Public Library, one already knows they are frugal.