Quote:
Originally Posted by Nick_Djinn
%15 is 15%. The other factor is the shipping, and the number of middle men. The Publisher, the distributor, the corporate distributor, the regional corporate distributor, the store, then the overhead for the storefront and all the employees.
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As well as all that, there will be a percentage to cover "lost" sales through people buying it second hand. Since there is no such thing as a second hand ebook, that cost should also be removed because it doesn't apply.
From a buyer's perspective the resale value of a new paperbook is about 50%, but it's unlikely the publisher's estimate for that portion of the price will be anywhere near that high despite the possibility of a paperbook being resold several times during its life.