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Originally Posted by EowynCarter
On the other hand, i'm not sure how they would react to "hey, convert all your books to mobi". That's some job.
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I'm sure they wouldn't react well to "hey, convert all your books to mobi." They would probably react better to "hey, convert all your books to mobi and double/triple/quadruple/etc. your sales." Which is the context in which converting would come up. I think they would react quite favorably to that.
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The avrage user, as you said, don't care, won't think about looking, and eventualy get caught buying book with the wrong format.At that point, he will begin to care about what format he is buying.
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No. For this reason:
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Originally Posted by carld
The average Kindle user buys their ebooks from Amazon and couldn't care less what format the books are in.
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Exactly.