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As an experiment, I installed Kindles4PC under Wine. It works just fine, as others have said.
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Ah, does it. Last I tried some text where missing. Maybe there where some update to wine or kindle for PC.
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And I know but one German publisher who's advocating ePub because it's an open format. So don't bet on their loyalty to the format. But since we're a pragmatic kind of folks (if we want to), we may simply choose to offer both formats.
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On the other hand, i'm not sure how they would react to "hey, convert all your books to mobi". That's some job. (If you want to do a proper conversion). Worse part, is they might be idiots enough to go for batch converting, and not checking the results...
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2) I don't see the need to introduce ePub in Amazon store. There are no problems in converting .mobi to .epub or the other way round. Those people who are not so into technology or simply don't give a damn about the file format are happy with what they get.
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Wrong, they do care. More than us.
i remember a conversion like "me : oh, sure, you can use the usb cable to put books you buy from other place" "him : Oh, like amazon" "me : Ah, no, that will not work, not the same format".
We techy savy *knows* about the formats. The avrage user, as you said, don't care, won't think about looking, and eventualy get caught buying book with the wrong format.At that point, he will begin to care about what format he is buying.