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Originally Posted by CommonReader
What will Amazon do if the large publishing houses are granting licenses for ebooks as epubs only? Basically there is no one except Amazon itself interested in establishing another standard in the marketplace.
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Large publishing houses are not doing that. At least in the US they are offering both Mobi and EPub. Up until two years ago there was no real reason to offer Mobi in Europe and Asia because Amazon was not there. With the release of the International Kindle that changed. Mobi offerings in the UK drastically increased with multiple stores that were not Amazon offering books in Mobi. Once Amazon decides to open country specific stores I think the same thing will happen.
So far the only e-book store that is tied to a device not selling a major publisher is Apple and that is because Random House will not accept the Agency Pricing scheme.