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Count me among those who believe that bad writing/good writing has nothing to do with popularity. Plenty of books are popular but not especially good writing. It's the same with TV shows, movies, visual arts, music, you name it.
Sometimes it's because of strong marketing, sometimes it's because people want something more base.
Conversely, good art can be unpopular because it's misunderstood, too "high" or just unknown.
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