Quote:
Originally Posted by Avarwen
Give it a few years as soon as ebooks become the main way to read books Amazon will more than likely be forced to use epub. As more ereaders are released and are successful (most using ebup or Adobe DRM ) Amazon will feel the pinch and be forced to give in. Unlike the ipod where you can load your CD's on to the device via your computer. If you want a book you have in ebook format you have to rebuy it. I don't see many people rebuying books for the Kindel then if they choose to switch over to the Nook buying the books again. For now it's not a major problem but later as ebooks become the norm it may well be a big pain in the butt that will help people chose what ereader to buy.
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I believe new readers are not going to have an impact. The US market has already seen half a dozen readers (or more) fail or canceled. Selling readers is not much of a business. One needs to sell an integrated bookstore with competitively priced books. A smooth user experience goes without saying.
This is why Amazon is where it is. And it is not going to budge from that spot till either a competitor out-innovates or out-competes it or Amazon shoots itself in the foot by misusing it's market strength.
The response to your argument centers on this last point. If a user owns 300 Kindle books and is happy with Amazon, why would she go to someone else? I must have checked for about 100 books and am yet to see Amazon not be the cheapest seller. Its Kindle hardware is inexpensive and well regarded. Its customer service is an industry leader. What is not to like? Why should a customer stray?