Quote:
Originally Posted by kindlekitten
do you think it is becoming the kleenex of the ereader world?
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I don't think so, I don't think people are using the word kindle to describe all ereaders in general. I think the average joe THINKs that the Kindle is the ONLY ereader on the market.
The nook and Sony's ereaders and certainly not Kobo are not totally household names. The Kindle is. The nook is gaining some grounds but has a long ways to go catch the Kindle in brand awareness.
Got to give credit to where credit is due. I'm not a big fan of the kindle and Amazons walled garden but they do know how to advertise and pretty slick ones as well.