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					Originally Posted by  Steven Lyle Jordan
					 
				 
				Ain't that the truth.  My wife, who knows I want a Nook Color and knows it's not a Kindle, still refers to it as a Kindle whenever the subject comes up.  She can't get that word out of her head, and I suspect it's still that way with most Americans. 
 
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do you think it is becoming the 
kleenex of the ereader world?