Quote:
Originally Posted by =X=
As long as the ePUB standard allows different DRM schemes on ePUB each ePUB+DRM is a completely different format.
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Isn't this the point? I think most people who say "Kindle should support ePub" really mean "Kindle should support Adobe Digital Editions" (or whatever DRM standard is used by a competing bookstore). If your ePub is non-DRM'd, you can convert it to MOBI, with some limitations, and vice versa.
I agree with =X=, it makes absolutely no business sense for Amazon to support competing DRM schemes. All it means is losing money from lost sales (i.e., the person bought the book elsewhere or borrowed it from a library).
Now if publishers/retailers were smart, they would offer a "trade up" program that lets you buy, say, the Kindle version of an ePub you already own for a low but meaningful fee. Assuming the fee gets spread around correctly, pretty much everybody wins. (I am assuming here that relatively few people would be willing to pay full price for a Kindle version of an ePub they already bought.)