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					Originally Posted by  Barcey
					 
				 
				How many lost sales? 
			
		 | 
	
	
 None.
In a year's time the book will be discounted and they'll pick up the sales from those who'll only pay mass-market rates. This is the way publishing and many other forms of retail have worked for 
decades and is blindingly simple.
A high price for a big new bestseller is 
not the problem. The problem with ebook pricing is that publishers and retailers still need to get their act together to ensure that the ebook price comes down in parallel with the physical price as the book moves into discounted selling windows.