Remember my friendly chat
with iRex employee Peter Maas, in which Peter told me that iRex is trying to expand its retail channels? Well, congrats to them for finding the first bookstore company in the Netherlands to sell their e-reader along with e-books in-store! From the iRex Blog
The Dutch bookstore chain, Selexyz will start with the sales of e-books and the iLiad from November onward. The iLiad will be on display and for sale at the Selexyz bookstores in Amsterdam, Rotterdam and Utrecht. As a promotion the first iLiads will be provided with an e-book edition of Max Westermans new book 'In alle staten'.
In a geek's wildest dream, millions of Dutch people are now going to flood bookstores and fetch an iLiad. Consequently, the price will go down below 200 Euro, thus making the iLiad one of the most affordable and attractive e-reader devices currently out there. Ok stop. Uncontrollable drooling alert.
PS: Dutch TV RTL reported on the iRex-Selexyz deal. Check out this video clip
and start at around point 7min.