iRex to expand B2B activities / speaks of possible IPO

Alexander Turcic · 03-29-2007, 02:32 PM

The details are still pretty slim, but it seems that iRex is finally kicking into overdrive to deliver the iLiad device into the B2B world. MobileRead member Martijn sent us a link to a Dutch article and he also kindly provided us with the following English summary:

Starting in May 2007, electronic editions of two Dutch newspapers (NRC Handelsblad and De Volkskrant) will become available on the iLiad device.
iRex hopes to raise additional capital, either in a new financing round, or possibly (emphasis on possibly) by going public.
10'000 iLiad were sold last year and the company hopes to sell 100'000 units this year.
iRex is in negotiation with airlines companies such as KLM Royal Dutch to get their flight personnel to use the iLiad.

TadW · 03-29-2007, 02:42 PM

10000 iLiads sold? That's huge (especially if we consider that it has been available only since the second half of 2006)...

VillageReader · 03-29-2007, 04:08 PM

I agree - and it bodes well for the survival of the machine and company. Although it has its quirks, I would buy one again.

joblack · 03-29-2007, 04:33 PM

10.000 is huge ...

The good news is if they intend to sell more they have to decrease the price ...

vranghel · 03-29-2007, 05:15 PM

I wonder how the rest of the users (the ~9000 that dont lurk in the forums) deal with the iLiad's quirks/problems...
Do they contact irex support?

narve · 03-29-2007, 06:26 PM

Quote:

Originally Posted by vranghel

I wonder how the rest of the users (the ~9000 that dont lurk in the forums) deal with the iLiad's quirks/problems...
Do they contact irex support?

That could explain why irex is overworked/understaffed...

firekat · 03-29-2007, 11:44 PM

10,000? All I can think about is "soon". That says it all!

Martijn · 03-30-2007, 04:46 AM

Hmmm, I just noticed the article says that they sold nearly 10,000 Illiads last year and had a turnover of almost 4 million euros.
That doesn't add up, unless they sell the Illiad to their business partners for something like 400 euros.

The article doesn't say, but I think it is based on an interview with Hans Brons, the director of Irex, maybe he didn't have his numbers straight. (Or he is quite liberal with the words like nearly and almost

)

Ah well, the website says that there will be more on Irex in their (paper) magazine this week. I'll see if I can get a copy somewhere.

TadW · 03-30-2007, 05:49 AM

Quote:

Originally Posted by Martijn

Hmmm, I just noticed the article says that they sold nearly 10,000 Illiads last year and had a turnover of almost 4 million euros.
That doesn't add up, unless they sell the Illiad to their business partners for something like 400 euros.

Actually, I think you just hit the nail. It seems very reasonable for iRex to sell the iLiad at a considerable discount to its business partners. For instance, think about the newspapers who want to attract new subscribers through their e-papers. It's possible that iRex will get a share of the revenue back from these newspapers, so why not sell the iLiads at a discount?

I think the numbers add up just nicely.

Martijn · 03-30-2007, 08:10 AM

You're right.

(Maybe I'm just jealous of that kind of a discount

)

ali · 03-30-2007, 09:42 AM

I think this proves that iRex is not "just a small startup" who deserves patience and forgiveness from the customers. 10k units and 4m euros turnover in less than a year is pretty big.

Alexander Turcic · 03-30-2007, 09:53 AM

So if iRex went public, who of us would buy iRex shares?

And there's also E Ink who is still a private company...

Kremo · 04-10-2007, 10:36 AM

... but ... what about this post from CommanderROR ( http://www.mobileread.com/forums/showthread.php?t=10045 ) about iRex trouble ?

03-29-2007, 02:32 PM	#1
Alexander Turcic Fully Converged Posts: 12,730 Karma: 71589 Join Date: Oct 2002 Location: Switzerland Device: Sony Portable Reader	iRex to expand B2B activities / speaks of possible IPO The details are still pretty slim, but it seems that iRex is finally kicking into overdrive to deliver the iLiad device into the B2B world. MobileRead member Martijn sent us a link to a Dutch article and he also kindly provided us with the following English summary: Starting in May 2007, electronic editions of two Dutch newspapers (NRC Handelsblad and De Volkskrant) will become available on the iLiad device. iRex hopes to raise additional capital, either in a new financing round, or possibly (emphasis on possibly) by going public. 10'000 iLiad were sold last year and the company hopes to sell 100'000 units this year. iRex is in negotiation with airlines companies such as KLM Royal Dutch to get their flight personnel to use the iLiad.

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03-29-2007, 02:42 PM	#2
TadW Uebermensch Posts: 2,476 Karma: 8172 Join Date: Jul 2003 Location: Italy Device: Kindle	10000 iLiads sold? That's huge (especially if we consider that it has been available only since the second half of 2006)...

03-29-2007, 04:08 PM	#3
VillageReader Evangelist Posts: 430 Karma: 370 Join Date: May 2006 Device: Iliad	I agree - and it bodes well for the survival of the machine and company. Although it has its quirks, I would buy one again.

03-29-2007, 04:33 PM	#4
joblack Guru Posts: 608 Karma: 619 Join Date: Jul 2006 Device: Proud Irex Iliad owner	10.000 is huge ... The good news is if they intend to sell more they have to decrease the price ...

03-29-2007, 05:15 PM	#5
vranghel Addict Posts: 285 Karma: 10 Join Date: Apr 2006 Location: Vancouver, Canada Device: Proud Iliad owner	I wonder how the rest of the users (the ~9000 that dont lurk in the forums) deal with the iLiad's quirks/problems... Do they contact irex support?

03-29-2007, 11:44 PM	#7
firekat Groupie Posts: 157 Karma: 314 Join Date: May 2006	10,000? All I can think about is "soon". That says it all!

03-30-2007, 04:46 AM	#8
Martijn Connoisseur Posts: 68 Karma: 855 Join Date: Jan 2007 Location: Netherlands Device: iLiad	Hmmm, I just noticed the article says that they sold nearly 10,000 Illiads last year and had a turnover of almost 4 million euros. That doesn't add up, unless they sell the Illiad to their business partners for something like 400 euros. The article doesn't say, but I think it is based on an interview with Hans Brons, the director of Irex, maybe he didn't have his numbers straight. (Or he is quite liberal with the words like nearly and almost ) Ah well, the website says that there will be more on Irex in their (paper) magazine this week. I'll see if I can get a copy somewhere.

03-30-2007, 08:10 AM	#10
Martijn Connoisseur Posts: 68 Karma: 855 Join Date: Jan 2007 Location: Netherlands Device: iLiad	You're right. (Maybe I'm just jealous of that kind of a discount )

03-30-2007, 09:42 AM	#11
ali Addict Posts: 302 Karma: 116 Join Date: May 2006 Device: Iliad, dude!	I think this proves that iRex is not "just a small startup" who deserves patience and forgiveness from the customers. 10k units and 4m euros turnover in less than a year is pretty big.

03-30-2007, 09:53 AM	#12
Alexander Turcic Fully Converged Posts: 12,730 Karma: 71589 Join Date: Oct 2002 Location: Switzerland Device: Sony Portable Reader	So if iRex went public, who of us would buy iRex shares? And there's also E Ink who is still a private company...

04-10-2007, 10:36 AM	#13
Kremo Junior Member Posts: 7 Karma: 10 Join Date: Oct 2006 Location: Milan, Italy Device: Sony Librie + Nokia N70	... but ... what about this post from CommanderROR ( http://www.mobileread.com/forums/showthread.php?t=10045 ) about iRex trouble ?