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Old 03-30-2010, 03:40 PM   #1
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Bloomsbury to Reissue Harry Potter

The Guardian is reporting:

Quote:
Harry Potter is getting a makeover. The boy wizard’s seven adventures, penned by the world’s first billionaire novelist, JK Rowling, are being given new covers by publisher Bloomsbury this summer as it looks to recapture just a little of its magic.

The absence of a new Potter book left the publisher out of pocket last year, with profits down 35%, but announcing the company’s annual results, chief executive Nigel Newton said trading had been “excellent”.

He added that the company, also home to chefs Hugh Fearnley-Whittingstall and Heston Blumenthal, was hoping to find space for digital editions of its books on Apple’s new iPad, due to go on sale in the US on Saturday and in the UK a few weeks later.
Bloomsbury’s profits have dropped so much in the past year that they’re going to reprint the series with new covers. I give it 18 months before Rowling is bullied into allowing ebooks.
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Old 03-30-2010, 04:26 PM   #2
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OK, but who's going to bully her? Certainly not her publisher. No one has bullied the Beatles into digital downloads, by the way.

Besides, it's probably just timed to another HP movie coming out. I can't imagine anyone would buy a new copy just because it has a new cover, except a handful of collectors.
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Old 03-30-2010, 04:44 PM   #3
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Beatles are now available for digital download though still not available on streaming services like Spotify. If they'd held out any longer (2013 in UK) their songs would start moving into the public domain anyway, perhaps the current holders decided it's time to cash in now while they still have the chance.

We've got a significant wait before that happens with Harry Potter though :P

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Old 03-30-2010, 04:56 PM   #4
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Quote:
Originally Posted by Nate the great View Post
The Guardian is reporting:

Bloomsbury’s profits have dropped so much in the past year that they’re going to reprint the series with new covers. I give it 18 months before Rowling is bullied into allowing ebooks.
Bullied how? Rowling is already a billionaire from Harry Potter sales. What can they do to get her to relent?

(I'd try to amass statistics demonstrating the number of younger readers reading ebooks, and do my best to convince her she was depriving the audience she wrote the books for of opportunities to read the books in another format they liked.)

And Bloomsbury is recapitulating Scholastic. The US President of Scholastic resigned several years back because revenues and profits were way down. Why? Because the then next Harry Potter book was late, and the revenues would not count in that year's results, leading to a huge blip in their financials.

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Last edited by DMcCunney; 03-31-2010 at 09:33 AM.
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Old 03-30-2010, 05:14 PM   #5
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Where's the leverage? How do you bully someone who is worth 100s of millions of pounds and has complete and utter control?
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Old 03-30-2010, 05:22 PM   #6
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Where's the leverage? How do you bully someone who is worth 100s of millions of pounds and has complete and utter control?
They could point out to her that there are already ebooks of all the HP books in circulation. Illegal certainly, but absolutely perfect in execution. Certainly far better than ANY officially released ebook I've ever seen.

Er, so I've heard, allegedly, that is.
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Old 03-30-2010, 05:27 PM   #7
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Originally Posted by banjomike View Post
They could point out to her that there are already ebooks of all the HP books in circulation. Illegal certainly, but absolutely perfect in execution. Certainly far better than ANY officially released ebook I've ever seen.

Er, so I've heard, allegedly, that is.
Heck, they could save some money and grab those nice ebooks off the darknet and sell them.

BOb
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Old 03-30-2010, 06:43 PM   #8
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Originally Posted by Nate the great View Post
Bloomsbury’s profits have dropped so much in the past year that they’re going to reprint the series with new covers. I give it 18 months before Rowling is bullied into allowing ebooks.
Harry Potter saved Bloomsbury from bankruptcy and gave it a new lease of life (and left several agents and bigger publishers with egg on their faces after they'd turned it down). But it's not as if they didn't have hugely ample warning that the HP cash cow was about to yield its last slice of sirloin.

I have no doubt that HP will be repackaged many times for each succeeding generation, and Bloomsbury certainly need to have something to offer to tie in with the next 2 movies as they finally plod to their end. I'm sure they've taken a long look at how George Allen & Unwin (and subsequently HarperCollins) milked the Tolkien franchise for all it's worth.

eBooks would be nice, but there are a host of ways they can keep the brand in front of shoppers' faces while sticking with print.
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Old 03-30-2010, 07:05 PM   #9
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Originally Posted by charleski View Post
I'm sure they've taken a long look at how George Allen & Unwin (and subsequently HarperCollins) milked the Tolkien franchise for all it's worth.

eBooks would be nice, but there are a host of ways they can keep the brand in front of shoppers' faces while sticking with print.
At least the Tolkien Mafia have been able to produce some new stuff to keep us fanatics interested.
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Old 03-30-2010, 08:56 PM   #10
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At least the Tolkien Mafia have been able to produce some new stuff to keep us fanatics interested.
But J.R.R had to die for that to happen. And basterdizing someone's work is hardly interesting.

E-Books would sell, but I wonder how significant a profit they'd make; enough to save a company?

Rowling seems pretty Internet savvy. She must realize that her books are already in electronic format. So while I could initially understand her trepidation, now I just don't see it.

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Old 03-31-2010, 01:54 AM   #11
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Originally Posted by Nate the great View Post
Bloomsbury’s profits have dropped so much in the past year that they’re going to reprint the series with new covers. I give it 18 months before Rowling is bullied into allowing ebooks.
By then everybody who wants an eBook got it from the Darknet allready .
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Old 03-31-2010, 05:16 AM   #12
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George Allen & Unwin (and subsequently HarperCollins milked the Tolkien franchise for all it's worth.
At least some publishers have given us memorable editions.

The Lord of the Rings printed on India paper and a similar edition of The Hobbit, although on a standard paper
Very beautiful illustrated editions such as The Lord of the Rings
The Silmarillion
The Lord of the List and The Hobbit

Harry Potter:
American fantastic editions, unfortunately, the stopped after the first two books
Harry Potter and the Sorcerer's Stone (Book 1) [Deluxe Edition]
Harry Potter and the Chamber of Secrets (Book 2, Collector's Edition)

or UK editions, although far far behind the American quality:
Harry Potter and the Philosopher's Stone (Book 1): Special Edition

What this reprint will be like? Just new covers? Anything else special? I doubt it. They lost the skill to produce special editions. People who already own Harry Potter set are not going to shed money for another similar edition. Bloomsbury failed to produce a really good special edition even at the first attempt.
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Old 03-31-2010, 07:15 AM   #13
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The reprint is probably just going to be to take advantage of renewed interest in harry potter when the last movie comes out.

As far as special editions, would they really sell in big numbers given that the biggest demographic for the books are kids.
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Old 03-31-2010, 07:48 AM   #14
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Originally Posted by DMcCunney View Post
Bullied how? Rowling is already a billionaire from Harry Potter sales. What can do to get her to relent?

(I'd try to amass statistics demonstrating the number of younger readers reading ebooks, and do my best to convince her she was depriving the audience she wrote the books for of opportunities to read the books in another format they liked.)

And Bloomsbury is recapitulating Scholastic. The US President of Scholastic resigned several years back because revenues and profits were way down. Why? Because the then next Harry Potter book was late, and the revenues would not count in that year's results, leading to a huge blip in their financials.

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Exactly, and just howmany Under 16's read eBooks, is it a big market, we could put a Poll in here to see ?
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Old 03-31-2010, 08:24 AM   #15
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Exactly, and just howmany Under 16's read eBooks, is it a big market, we could put a Poll in here to see ?
Oh, brilliant!
We finally found a reasonable good explanation why she is refusing to publish ebooks!
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