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#1 | |
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Fully Converged
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Posts: 12,179
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Join Date: Oct 2002
Location: Switzerland
Device: Sony Portable Reader
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Kindle shortages by design?
So believes Bernstein Research analyst Jeffrey Lindsay. Reuters reports:Quote:
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#2 |
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Wizard
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Join Date: Dec 2008
Location: Pennsylvania
Device: PRS-505
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I think they kept them too scarce though, if that is true. They lost a lot of sales over the holidays to Sony and others.
But I doubt they are worried about their physical book sales. Why would they?
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Ridiculous Goal: Attempt to read a majority of the books in the book 1001 Books to Read Before You Die Total Read: 33 Here's the whole list: http://spreadsheets.google.com/ccc?k...8Z7g40xfEpiWKw Check out the MobileRead group on GoodReads and see what everyone else is reading! http://www.goodreads.com/group/show/15019.MobileRead |
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#3 |
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Onuissance Man
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Location: Germantown, MD USA
Device: HP iPaq 110
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If anything, I'd guess that keeping the Kindle scarce is a way to guarantee high sales of Kindle 2 when it comes out, without having to worry about backlogged Kindle 1s.
Considering there are other sources of readers, like Sony, and Amazon hasn't done much to differentiate its product from them in the eyes of the general public, I'd say "keeping the excitement high" is more likely to backfire as those "excited" potential customers get a Sony instead. (Heck, if I didn't know there was a difference in the way they worked... I'd buy a Sony in a hot second!) |
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#4 |
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YoYo
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Location: nc, usa
Device: Kindle (K1)
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I'm not sure of that. Back in the old days (before I started hanging out here on MR) I didn't even know Sony made a reader. I don't think Amazon has to differentiate when the level of awareness of other readers is so low in the general population.
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currently reading: Christie, Agatha The Mysterious Affair at Styles |
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#5 |
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Guru
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Location: Tampa, Florida, USA
Device: Cybook Gen3, Kindle, iPod Touch, Palm Centro
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That article's argument is one of the silliest things I have ever read.
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Bill Last edited by bwaldron; 02-06-2009 at 02:33 PM. |
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#6 |
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Gadget Geek
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Device: Skindle 1.2
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I think they are rather well differentiated. Amazon has a huge, highly visible book store with low prices, good service, free samples and wireless delivery. That matters to a lot of people.
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#7 | |
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Onuissance Man
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Quote:
But it has been argued that "casual consumers" likely won't be buying these devices anyway... |
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#8 | |
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Gadget Geek
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Device: Skindle 1.2
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Quote:
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#9 | |
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Gadget Geek
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Quote:
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#10 |
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Monkey College
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Posts: 829
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Join Date: Mar 2008
Location: Rhode Island
Device: Kindle 1 and Kindle DX
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If you are about to release Kindle 2.0 then limiting purchases of Kindle 1.0 doesn't seem like a really smart way of increasing buzz.
However, if Amazon's supplier could produce the devices then it doesn't seem very smart to get Oprah to market the product and then not have enough to sell. Nor does it seem very smart to not have enough to sell for the Christmas season. So who knows. |
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#11 |
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Enthusiast
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Location: Stuttgart, Germany/Wilmington, NC
Device: Kindle 2, iPhone
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Well, I'm glad I'm not alone in considering the thought that Amazon caused a shortage on purpose.
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#12 |
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Moving...
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Join Date: Oct 2008
Device: PRS-505
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Perhaps they wanted customers to still have money for their next version..(Kindle 2)
The first version usually comes with issues. |
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#13 |
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Addict
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Device: Cybook Gen 3
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sure it does - we're sitting here talking about it. so are other people i know, some of whom haven't even considered an ebook reader at this point. and people love to feel they are scoring something scarce - maybe it's the hunter/gatherer in us. while i doubt that amazon ran out of kindles on purpose, you never know.
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#14 |
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Moving...
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Device: PRS-505
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A second version generally will be looked at in a better light then the first version.
Expected will be that it will not only do better, but look better, and do more! Why else have a reader upgrade? I'm sorry about the comment (kindle 2). I just hadn't read the reply.This page was loaded this morning; I had things to do, and I only posted the reply now (evening). |
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#15 |
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Addict
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Device: Kindle 1, Sony PRS-505
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I think there was a planned 30-60 day gap between Kindle 1 and 2 (otherwise, they would be dealing with people unhappy having just bought a Kindle 1 and/or returning Kindle 1 if less than 30 days).
However, I think they planned production based on what they thought they needed to get through the holidays but the unanticipated volume of Oprahs sales made them run out earlier than anticipated. |
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