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Old 08-31-2008, 05:46 PM   #1
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Sony Reader conquers Europe - Germany is next
It's not a secret that Sony Germany has been eyeing the Sony Reader for their local market, but now we got some hard facts, thanks to the Spiegel magazine who talked to Sony at the Ifa exhibit in Berlin:

Quote:
Auf der Ifa in Berlin zeigte Sony den Reader erstmals in Deutschland und versprach, das Gerät noch in diesem Jahr auch hierzulande einzuführen.
So still in this year we should be expecting to see the Sony Reader in German stores. Furthermore:

Quote:
In den USA verkauft Sony solche E-Books über seinen Online-Shop connect. Wann es ein vergleichbares Angebot auch in Deutschland geben wird, mochten Sonys Manager in Berlin noch nicht verraten. Allerdings, zumindest so viel ließen sie durchblicken, wolle man dies auf der Frankfurter Buchmesse, die Mitte Oktober, bekannt geben.
Sony is planning something similar to Sony Connect for Germany, and they are promising to tell us more about their plans at the Frankfurt Bookfair in October.
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Old 08-31-2008, 05:53 PM   #2
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and i seem to remember hearing that Sony would be available in France by the end of the year, as well. it seems they really are conquering Europe !
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Old 08-31-2008, 07:03 PM   #3
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Excellent, nice to see them get going there!
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Old 08-31-2008, 11:03 PM   #4
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I think Sony has finally realized that if they want to get into the market they have to get their product out there and stop relying on Brand recognition. They have even started a road show in the States. Maybe Amazon will follow suit and the world will have some more choices.

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Old 09-01-2008, 06:19 AM   #5
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Waterstones (UK's largest bookseller) are using banner ads on popular websites such as Multimap to publicize the launch of the Sony in the UK on the 3rd of September. They certainly seem to be taking it seriously.
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Old 09-01-2008, 06:28 AM   #6
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If I buy a Reader in Germany, can I also buy books from the US, here in Italy?
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Old 09-01-2008, 06:44 AM   #7
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It will also be available in Belgium - via Waterstones.
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Old 09-01-2008, 06:55 AM   #8
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Quote:
Originally Posted by PaweL_L View Post
It will also be available in Belgium - via Waterstones.
There are Watersone's shops here? Weird, I haven't noticed any. Or did you mean the UK online shop?
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Old 09-01-2008, 06:58 AM   #9
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The new Sony Reader firmware user documentation is bilingual English and French. Interesting...
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Old 09-01-2008, 07:29 AM   #10
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Both packaging and documentation has been bilingual since the initial release last year.
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Old 09-01-2008, 07:41 AM   #11
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Quote:
Originally Posted by igorsk View Post
There are Watersone's shops here? Weird, I haven't noticed any. Or did you mean the UK online shop?
There is one in Brussels, at the Boulevard Adolphe Maxlaan. There is one in the Netherlands as well, in Amsterdam at the Kalverstraat. They push the Sony there too (saw the preorder adverts there myself last Saturday)
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Old 09-01-2008, 07:46 AM   #12
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There are Watersone's shops here? Weird, I haven't noticed any. Or did you mean the UK online shop?
Yes, they have a branch here, Boulevard Adolphe Maxlaan 71-75. The price for PSR-505 is 249 euro IIRC and buyer gets some extra points on his account.
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Old 09-01-2008, 07:58 AM   #13
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I have pre ordered my sony reader from Waterstones in Chelsmford and have just phoned them to check on collection arrangements. To my surprise there will be no large queues to cope with as they have only pre sold 4 readers.

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Old 09-01-2008, 08:08 AM   #14
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Originally Posted by tebaldo View Post
The new Sony Reader firmware user documentation is bilingual English and French. Interesting...
It has to be, because it's sold in Canada.
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Old 09-01-2008, 08:22 AM   #15
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Quote:
Originally Posted by PaweL_L View Post
Yes, they have a branch here, Boulevard Adolphe Maxlaan 71-75. The price for PSR-505 is 249 euro IIRC and buyer gets some extra points on his account.
Nice, thanks for the info!
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