$9.99 eBook Deal (FTPress.com) Six Rules of Brand Revitalization

Katierenee · 08-30-2010, 02:29 PM

Six Rules of Brand Revitalization by Larry Light and Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald’s experience, offering detailed “dos” and “don’ts” for everything from market segmentation to R&D to executive leadership. You’ll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a “plan to win,” and execute on it!

Revitalize your brand, in six steps! Learn how to...

Refocus Your Entire Organization
Restore Your Brand’s Relevance
Reinvent Your Brand Experience
Reinforce an End-to-End “Results Culture”
Rebuild Brand Trust
Realize Global Alignment

koland · 08-30-2010, 03:16 PM

Interesting, I suppose. But they'd probably sell a lot more if $9.99 were the everyday price and their "special deal" actually were, at least, a "deal".

Looks like it is $9.99 in the Kindle store, as well. Since it appears that Amazon sets the price there (no note that it is set by the publisher) and it isn't on the limited time offers page, it appears that, in fact, $9.99 is the normal, every day price, making this even less interesting.

Elfwreck · 08-30-2010, 03:43 PM

The publisher's normal price is apparently $25.19, marked down from $27.99, for a watermarked PDF.

queentess · 08-30-2010, 04:41 PM

One time poster, just joined, mentioning a non-deal. I guess this is what passes for "marketing" these days.

But I'd be happy to change my opinion if Katierenee actually comes back and responds to these posts and says she's not affiliated.

SameOldStory · 08-30-2010, 07:10 PM

Oh what a terrible cynic.

08-30-2010, 02:29 PM	#1
Katierenee Junior Member Posts: 3 Karma: 10 Join Date: Aug 2010 Device: none	$9.99 eBook Deal (FTPress.com) Six Rules of Brand Revitalization Six Rules of Brand Revitalization by Larry Light and Joan Kiddon Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald’s experience, offering detailed “dos” and “don’ts” for everything from market segmentation to R&D to executive leadership. You’ll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a “plan to win,” and execute on it! Revitalize your brand, in six steps! Learn how to... Refocus Your Entire Organization Restore Your Brand’s Relevance Reinvent Your Brand Experience Reinforce an End-to-End “Results Culture” Rebuild Brand Trust Realize Global Alignment

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08-30-2010, 03:16 PM	#2
koland Grand Sorcerer Posts: 8,560 Karma: 8033155 Join Date: Aug 2008 Location: TN, USA Device: kindle(all), nook, nookcolor, Sony, Kobo, epic, iphone, iPad, pc	Interesting, I suppose. But they'd probably sell a lot more if $9.99 were the everyday price and their "special deal" actually were, at least, a "deal". Looks like it is $9.99 in the Kindle store, as well. Since it appears that Amazon sets the price there (no note that it is set by the publisher) and it isn't on the limited time offers page, it appears that, in fact, $9.99 is the normal, every day price, making this even less interesting.

08-30-2010, 03:43 PM	#3
Elfwreck Grand Sorcerer Posts: 5,185 Karma: 25133758 Join Date: Nov 2008 Location: SF Bay Area, California, USA Device: Pocketbook Touch HD3 (Past: Kobo Mini, PEZ, PRS-505, Clié)	The publisher's normal price is apparently $25.19, marked down from $27.99, for a watermarked PDF.

08-30-2010, 04:41 PM	#4
queentess Reading is sexy Posts: 1,303 Karma: 544517 Join Date: Apr 2009 Device: none	One time poster, just joined, mentioning a non-deal. I guess this is what passes for "marketing" these days. But I'd be happy to change my opinion if Katierenee actually comes back and responds to these posts and says she's not affiliated.

08-30-2010, 07:10 PM	#5
SameOldStory My True Self Posts: 3,126 Karma: 66242098 Join Date: Apr 2010 Location: Trantor, Galactic Center Device: Galaxy Tab 2 7.0	Oh what a terrible cynic.

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