07-24-2012, 07:57 AM | #1 | |
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DOJ: Apple and B&N can continue to use agency pricing "exactly as before"
http://www.justice.gov/atr/cases/f285300/285315.pdf
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Last edited by Top100EbooksRank; 07-24-2012 at 08:08 AM. |
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07-24-2012, 08:18 AM | #2 |
monkey on the fringe
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By all means, let Apple and B&N sell books $3~$5 higher than Amazon.
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07-24-2012, 08:22 AM | #3 | |
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Many Nook buyers wouldn't even know that the prices might be lower elsewhere. |
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07-24-2012, 08:28 AM | #4 |
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I don't have a problem with consumers paying different prices for the same item.
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07-24-2012, 08:33 AM | #5 | |
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If B&N doesn't want to exercise its "discounting authority" sooner or later, buyers would notice. And the market will correct itself which will force B&N to compete. Competition is a good thing. Same price for ebook is not. eBook X: $14.99 on Amazon, B&N, Apple, Sony, Kobo, Googleplay. Where's the competition? Last edited by Top100EbooksRank; 07-24-2012 at 08:35 AM. |
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07-24-2012, 08:49 AM | #6 | |
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High prices find me seeking alternatives. If a favorite author becomes too expensive, I'll ditch him and find a cheaper author. To me, there is no such thing as a must read author! |
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07-24-2012, 08:55 AM | #7 | |
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(A friend of mine bought a used MB. Nice car. Outrageous maintenance costs. Replaced it with a new VW GTI. Even better car, decent maintenance costs.) Let each vendor price products according to their price structure and target market; they'll find their own customer base. If epub compatibility matters to you, then the Adobe tax and a higher Nook price shouldn't bother you. But if *I* don't care, why shouuld I have to give Amazon more money (than they even want) just to match *your* pricing? Besides, giving Amazon more money to play with is not going to lead to anything good for their opponents. |
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07-24-2012, 08:58 AM | #8 |
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07-24-2012, 09:42 AM | #9 |
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07-24-2012, 10:11 AM | #10 |
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Lets be blunt. The purpose of the agency model is to ensure that the publisher, not the retailer, sets the final price. By taking that way, the DOJ is in fact pushing the publishers back to the wholesale model, at least for the next two years. They are disingenuous in suggesting that they are not dictating a business model. In effect, they are, regardless of the formal wording.
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07-24-2012, 10:19 AM | #11 | |
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07-24-2012, 10:19 AM | #12 |
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07-24-2012, 10:21 AM | #13 | |
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I cannot afford the latest and greatest and the prices that go with it in e format, so I choose affordable stuff. And I love the public library. Reading doesn't need to be expensive. Even as a kid, before e-books, reading was a "poor man's" hobby, and it still can be. Expensive incarnations of books don't stop me from reading. Once a week I also browse smashwords for freebies. Discovering new authors is great, and if I buy their books, they are drm-free and not too expensive. |
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07-24-2012, 10:37 AM | #14 |
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Just so we understand what's really happening.
TBH, there's a lot of different ways Apple and the publishers can go with this . The old way was for the publisher to charge one price for a book, regardless of the retailer or pricing model. That might change. |
07-24-2012, 10:43 AM | #15 |
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I think we've all understood what's really happening, in spite of the attempts by Apple and the opposing publishers to pretend this is about agency pricing.
The DoJ is not 'dictating a business model', they are dismantling a legal business model which was brought about by illegal collusion. Graham |
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