06-09-2011, 09:44 AM | #1 |
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Apple takes a step back with subscription requirements
Apple has backtracked a little bit with its subscription / in-app purchase policies:
http://news.cnet.com/8301-13506_3-20...ap;editorPicks Sounds like they will still want 30% of in-app purchases, but won't bar apps from downloading content purchased elsewhere. There will be no more requirement for in-app purchasing parity either. |
06-09-2011, 10:24 AM | #2 |
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Good.
Although.... I really would have liked to have seen Apple and some like B&N and Amazon band together to fight it, if it had gone through. |
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06-09-2011, 10:28 AM | #3 | ||
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The requirement that prohibits an in-app link back to the provider's web store is still there, so you could still see a fight brewing...
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Note this is also being discussed in the original thread: https://www.mobileread.com/forums/sho...119422&page=37 Graham Last edited by Graham; 06-09-2011 at 10:35 AM. |
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06-09-2011, 10:42 AM | #4 |
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Most likely this will mean that come July 1 the various reader apps will update to remove links to their bookstores . A bit inconvenient but not too bad. I suspect there was some hard bargaining behind the scenes by Amazon and BN. I also think that the moves by Playboy and FT to build web apps independent of the ITunes store played a part. Look for more concessions as Apple moves to build it's Newsstand service into IOS 5.
Competition is good. |
06-09-2011, 11:03 AM | #5 |
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Will we see that Sony e-book application now?
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06-09-2011, 11:27 AM | #6 | |
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It's nice to see Apple blink every now and then. |
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06-09-2011, 12:23 PM | #7 |
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I wonder what this means for Bluefire/BAM and to a lesser extent, txtr.Can they justify continued development costs without being able to connect to a storefront from the app?
Also unclear is if Apple will remove existing apps from the App Store that no longer comply with the guidelines, or will the clarified policy only apply to future apps/updates? |
06-09-2011, 02:58 PM | #8 |
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Good to see that Apple backed down some on such a bad policy.
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06-09-2011, 03:13 PM | #9 | |
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06-09-2011, 05:54 PM | #10 | |
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Well, I was right again. People here are consumers, so its natural that they just didn't understand business negotiations. In negotiations, you typically take maximalist positions in public, and negotiate in private from there. I'm sure Apple wanted Amazon and BN to agree to in-app purchasing on their terms. Of course, Amazon et al. wanted to continue to remain-rent-free- on one of the most popular and lucrative merchandising platforms on Earth. In the end, they compromised. The booksellers can stay on the platform, but they lose the ability and convenience of selling directly from apps on the platform. Consumers have to buy content elsewhere, but they can continue to read it on Ios devices. For a lot of tech savvy consumers, that's OK. Apple OTOH, maintains the attractiveness of its platform by having the popular ereader apps remain on the platform, as well as the (perhaps even more important) Netflix and other video apps. It also enhances the advantage of its iBooks app. Less savvy consumers will more likely purchase from the iBooks app, with its one click purchasing from the same window the consumer reads from. Heck, if iBooks beefs up its selection and its recommendation/search engine to anything even close to Amazon's, we will see a LOT of movement of consumers toward iBooks on Ios devices. |
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06-09-2011, 05:58 PM | #11 |
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06-09-2011, 06:19 PM | #12 | ||
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Or who was right first? We gotta get this settled. I mean someones gotta eat crow! |
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06-09-2011, 06:47 PM | #13 | |
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hey, you weren't here when LB, I and others were being called idiots and worse for even thinking that the issue would be resolved this way. We are entitled to our little happy dance. |
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06-09-2011, 06:53 PM | #14 | |
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I think that all bookstores should pull out of the iOS market and stand their ground. They can certainly frame the debate so that it is clear that Apple is the one who changed the rules mid-race. |
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06-09-2011, 07:10 PM | #15 | |
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