Borders to sell the Spring Design Alex

Nate the great · 01-08-2010, 11:11 AM

We're a day late on this, but I thought it was worth a note.

Quote:

FREMONT, Calif. and ANN ARBOR, Mich., Jan. 7 /PRNewswire/ -- Spring Design and Borders Group, Inc. (NYSE: BGP) today announced an agreement in principle to feature the upcoming Borders eBook store powered by Kobo on the new dual display Alex(TM) eReader later this year. The agreement in principle follows a recent announcement that Borders will launch a new eBook store on Borders.com as well as Borders-branded mobile eBook applications, powered by Kobo. The new Borders-branded eBook store will offer more than two million titles.

"The combination of Borders' leadership in the book industry and Spring Design's innovation and experience in consumer electronics will create a world class service for eBook readers," said Dr. Priscilla Lu, chief executive officer of Spring Design. "This partnership delivers one of the critical foundations of our business growth going forward," Lu added.

"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers - including our more than 35 million Borders Rewards loyalty program members - high quality content on the device of their choosing," said Borders Group Chief Executive Officer Ron Marshall. "We look forward to bringing a world class eBook experience to Alex users."

from:
http://phx.corporate-ir.net/phoenix....ews&id=1372615

Kolenka · 01-08-2010, 03:38 PM

I'm a bit surprised by this. Usually a company doesn't come to an agreement with someone who is suing them unless the lawsuit gets settled out of court.

dsvick · 01-08-2010, 03:41 PM

I thought they were suing Barnes and Nobel? Unless Borders is suing Spring - you never can tell nowadays

I thing Borders almost had to do this to keep up B&N. Overall is probably a good thing and will increase competition.

JSWolf · 01-08-2010, 03:42 PM

And someone else beat you to reporting it.

phenomshel · 01-08-2010, 04:46 PM

Quote:

Originally Posted by JSWolf

And someone else beat you to reporting it.

Jon, that penguin is getting more and more disturbing. I sincerely hope your avatar is not an indicator as to your state of mind!

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01-08-2010, 03:38 PM	#2
Kolenka <Insert Wit Here> Posts: 1,017 Karma: 1275899 Join Date: Jan 2008 Location: Puget Sound Device: Kindle Oasis, Kobo Forma	I'm a bit surprised by this. Usually a company doesn't come to an agreement with someone who is suing them unless the lawsuit gets settled out of court.

01-08-2010, 03:41 PM	#3
dsvick Wizard Posts: 2,737 Karma: 635747 Join Date: Nov 2009 Location: Northeast Ohio, USA Device: PRS-900	I thought they were suing Barnes and Nobel? Unless Borders is suing Spring - you never can tell nowadays I thing Borders almost had to do this to keep up B&N. Overall is probably a good thing and will increase competition.

01-08-2010, 03:42 PM	#4
JSWolf Resident Curmudgeon Posts: 73,987 Karma: 128903378 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	And someone else beat you to reporting it.