07-24-2012, 05:09 AM | #16 |
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This whole debate makes me think that both retailers (incl Amazon) and publishers have taken a way too static approach to the sales of eBooks. Since the logistic costs are so much lower than for traditional book retailing there has been too much focus on price and margins.
What if you could get eBook sales to drive pBook sales? Instead of giving Amazon a 30% cut for an eBook, how about a 45% cut provided they move so many "copies" (files) within a certain time frame, in order to garner buzz for certain titles that will then sell better in BM stores? Why not view eBook sales as a promotional tool for the pBooks that publishers obviously seem to prioritize. |
07-24-2012, 05:15 AM | #17 | ||
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I don't really have an opinion on the settlement itself, but I am curious about one thing. Presumably the companies that have settled think that it's in their best interests to do so. Why are some people so intent on not allowing them to do what they believe is in their best interests? |
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07-24-2012, 05:48 AM | #18 | |
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1) pay $25 million in restitution each ($250 mil total) in the USA 2) pay $$$___in restitution each in Europe and other territories 3) dragging it out in court will further their goal of keeping ebook prices HIGH for as long as possible. Where would the ebook market be today if Apple also used wholesale like Amazon, B&N, Sony did back in early 2010? Faster adoption? Lower prices? Last edited by Top100EbooksRank; 07-24-2012 at 05:50 AM. |
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07-24-2012, 06:06 AM | #19 |
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http://www.justice.gov/atr/cases/f285300/285315.pdf
PRELIMINARY STATEMENT When Apple launched its iBookstore in April of 2010, virtually overnight the retail prices of many bestselling and newly released e-books published in this country jumped 30 to 50 percent—affecting millions of consumers. The United States conducted a lengthy investigation into this steep price increase and uncovered significant evidence that the seismic shift in e-book prices was not the result of market forces, but rather came about through the collusive efforts of Apple and five of the six largest publishers in the country. That conduct, which is detailed in the United States’ Complaint against those entities, is per se illegal under the federal antitrust laws Three of the publishers named in the Complaint as defendants—Hachette Book Group, Inc., HarperCollins Publishers L.L.C., and Simon & Schuster, Inc.—have entered into settlement agreements with the United States. As it is required to do under the Tunney Act, the United States solicited comments from the public regarding the settlements. The United States received 868 comments from individuals, publishers, booksellers, and even from Apple, a key conspirator in the underlying price-fixing scheme. Comments were submitted both in support of, and in opposition to, the proposed settlements. Those in support largely commented favorably on the government’s efforts to end the conspiracy that cost e-book purchasers millions of dollars, and restore competition to the e-book market. Critical comments generally were submitted by those who have an interest in seeing consumers pay more for e-books, and hobbling retailers that might want to sell e-books at lower prices. Many such comments expressed a general frustration with conditions that arise not from the settlements or even the United States’ Complaint, but fromthe evolving nature of the publishing industry—in which the growing popularity of e-books is placing pressure on the prevailing model that is built on physical supply chains and brickand-mortar stores. Many critics of the settlements view the consequences of the conspiracy—higher prices—as serving their own self-interests, and they prefer that unfettered competition be replaced by industry collusion that places the welfare of certain firms over that of the public. That position is wholly at odds with the purposes of the federal antitrust laws—which were enacted to protect competition, not competitors. See, e.g., Brown Shoe Co. v. United States, 370 U.S. 294, 320 (1962). |
07-24-2012, 06:45 AM | #20 |
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07-24-2012, 07:19 AM | #21 | |
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Why not allow?
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07-24-2012, 07:44 AM | #22 | |
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07-24-2012, 09:04 AM | #23 | |
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You want publishers to learn 21st century marketting? Heresy! Quick, run for cover; you just painted a target on your back. (If need be, I have a nice bunker nearby.) |
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07-24-2012, 09:08 AM | #24 |
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The case is going to court anyway.
The settlement is only for 3 of the six parties and isn't binding on the others. That's why only Apple, among the conspirators, objected. The objections were just PR and spin with no real chance to derail the trial itself. |
07-24-2012, 09:16 AM | #25 | ||
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As they themselves said in the DOJ-supplied emails, Agency only works if they all do it. That is why they asked B&N to pressure Random House to join the fix. And that is one way the three settling publishers can recoup their fines. Swimming with sharks is a risky business. |
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07-24-2012, 10:26 AM | #26 |
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07-24-2012, 10:48 AM | #27 | |
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Some comments about the comments received, from Shelf Awareness:
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07-24-2012, 10:52 AM | #28 | |
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The settling publishers definitely helped themselves-unless Amazon says, " We aren't willing to eat the cost of discounting any more. So sell us your books at $9.99 or lose 60-70 per cent of sales". Will Amazon do that? Dunno. If they do, then the settling publishers-and the authors they represent-are screwed with no lubricant. They may get market share-but that means nothing if they get less money. |
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07-24-2012, 11:20 AM | #29 | |
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In the ebook market, Amazon has at least a 55 % ( down from 90%) share, BN about 25%, Apple 10%, and then there's Kobo, Sony and Google in single figures and a handful of midgets in the fractions.THAT'S the reality of the ebook market. It's even worse than that, because BN is in real danger of going belly-up like Borders and may not survive a price war with Amazon. Most analysts think its a question of when, not if, Amazon regains an 80% share of the ebook market under a "wholesale" price model market. |
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07-24-2012, 11:29 AM | #30 |
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Is Word Perfect still around? I did not know that. Is there any distribution outside the US? Used to love that software, they had fantastic support. Wasn't it based in Utah?
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