iPad Yahoo: Apple iPad User Analysis

kjk · 07-08-2010, 01:27 PM

http://ymobileblog.com/blog/2010/07/...is-—-phase-ii/

Quote:

What has stayed the same between the Yahoo! iPad users more than two months after launch and the Early Adopters is that the sweet spot for this user base continues to be in the 30–54 age range, and that about half of the Yahoo! iPad users have been using Yahoo! for at least six years (see charts below).

Quote:

As the iPad user base on Yahoo! has increased, the interest in business/investment topics among these iPad users did not decrease. On the contrary, it grew 46% compared to the Yahoo! iPad Early Adopters, or 130% more than an average Y! U.S. user. The search category also has the highest penetration rate index; these Y! iPad users are 2.8 times more likely to search for investment-related information than the Y! U.S. average.

Old, male, investors.

Bremen Cole · 07-08-2010, 02:51 PM

I'm old, but to broke to invest in anything......

But as I said else where, the average age of iPad users on the iPad forums are way higher then other "tech" forums. On ipadforums.net about 1/4 the folks are over 55! Over half are over 45.....

scottjl · 07-08-2010, 03:09 PM

guilty as charged. but I don't use yahoo. lol.

Maggie Leung · 07-08-2010, 04:31 PM

Not a man. Not a Yahoo user. I am in the age range and use iPad for investing. Love the Bloomberg app, for instance. Portable, updated investment info was one of my priorities.

I met a guy at Best Buy who was checking out iPads to better follow the currency markets.

MsAstoria · 07-09-2010, 11:19 PM

Yep, over 55 and throughly enjoying my iPad.

Mike_73 · 07-10-2010, 05:42 AM

just to decrease the average age here, I'm 36. Still, I'm not using yahoo. I'm a google person

HarryT · 07-10-2010, 05:49 AM

I certainly fit the age profile, but I never have any money to invest - I spend it all on gadgets

.

Mike_73 · 07-10-2010, 06:02 AM

YEAH, gadgets, gadgets, gadgets. There goes my money, too.
I made a nice cheap diy case though for my ipad (cheap in terms of material used). But It took me about 7hrs to put it together. Onc I've downloaded the pictures, I'll post an instructable(s.com).

The Old Man · 07-10-2010, 07:13 AM

Quote:

Originally Posted by Mike_73

just to decrease the average age here, I'm 36. Still, I'm not using yahoo. I'm a google person

Just in increase the average age and I do use Yahoo.

nursedude · 07-10-2010, 10:16 AM

Older than 36 and younger than 55. Haven't used Yahoo as a search engine in years but still have some active groups there. I, too, am a Googler.

Mike_73 · 07-10-2010, 01:45 PM

So what does this study tell us? That all statistic is just a more or less educated guess based on a small group of people being asked which probably doesn't represent the whole population. What news!

I think it doesn't really matter and yahoo and ipad users as well as google, bing, sony, toshiba, heinz-ketchup users are to be found almost everywhere

Crowl · 07-10-2010, 02:13 PM

Doesn't the Kindle also have a much higher than average demographic as well?

It doesn't surprise me in either case tbh, they are both useful devices but far less than essential purchases for the vast majority of people.

JimKal · 07-10-2010, 02:15 PM

It is nice to know I have company! I've used Yahoo for years, love my iMac (but have only had it for a year) and now love my iPad. Even more important is that I am now a new grandfather but am using dziadzio (Polish for grandpa) around him!

Maggie Leung · 07-10-2010, 02:53 PM

Quote:

Originally Posted by Mike_73

So what does this study tell us? That all statistic is just a more or less educated guess based on a small group of people being asked which probably doesn't represent the whole population. What news!

I think it doesn't really matter and yahoo and ipad users as well as google, bing, sony, toshiba, heinz-ketchup users are to be found almost everywhere

I think Yahoo is using such info to help tailor its coverage, like any news organization would do. If readers are looking for investment info, that means Yahoo probably will want to do more of that, for instance. If they can identify affluent users, especially, they will try to turn that into advertising dollars. The more affluent your readership, the more you can sell your ads for.

As far as what this info tells us, it's pretty much in line with what other surveys have produced: Lots of iPad owners appear to be more affluent than the general population, and they tend to fall in a certain age range. Common sense indicates that iPad owners will tend to be affluent, because it's an expensive device that's not vital. A company like Yahoo cannot go around telling advertisers that, "Hey, common sense tells us .... " They want something more solid. You can argue about how solid this info is, but it's more useful to Yahoo than not.

Stats are only useful with common sense and context, I figure. I'm more likely to find stats useful if various sources are producing results along the same lines. No guarantee, of course, but I figure it's logical to piece things together, rather than to dismiss all stats wholesale.

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07-08-2010, 02:51 PM	#2
Bremen Cole Wizard Posts: 1,115 Karma: 2718 Join Date: Dec 2009 Location: Texas Device: iPad	I'm old, but to broke to invest in anything...... But as I said else where, the average age of iPad users on the iPad forums are way higher then other "tech" forums. On ipadforums.net about 1/4 the folks are over 55! Over half are over 45.....

07-08-2010, 03:09 PM	#3
scottjl Reader of Books Posts: 1,632 Karma: 2697 Join Date: Oct 2009 Device: none	guilty as charged. but I don't use yahoo. lol.

07-08-2010, 04:31 PM	#4
Maggie Leung Wizard Posts: 1,449 Karma: 58383 Join Date: Jul 2009 Device: Kindle, iPad	Not a man. Not a Yahoo user. I am in the age range and use iPad for investing. Love the Bloomberg app, for instance. Portable, updated investment info was one of my priorities. I met a guy at Best Buy who was checking out iPads to better follow the currency markets.

07-09-2010, 11:19 PM	#5
MsAstoria Evangelist Posts: 423 Karma: 47344 Join Date: Jan 2009 Location: Astoria, Oregon, USA Device: Kindle Fire HDX, iPhone (yes, I read on my phone)	Yep, over 55 and throughly enjoying my iPad.

07-10-2010, 05:42 AM	#6
Mike_73 Guru Posts: 750 Karma: 1323 Join Date: Dec 2009 Device: PRS-505, PRS-600, iPad 16GB Wifi, Kindle Voyage, Nexus 6, Razr HD	just to decrease the average age here, I'm 36. Still, I'm not using yahoo. I'm a google person

07-10-2010, 05:49 AM	#7
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383043 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	I certainly fit the age profile, but I never have any money to invest - I spend it all on gadgets .

07-10-2010, 06:02 AM	#8
Mike_73 Guru Posts: 750 Karma: 1323 Join Date: Dec 2009 Device: PRS-505, PRS-600, iPad 16GB Wifi, Kindle Voyage, Nexus 6, Razr HD	YEAH, gadgets, gadgets, gadgets. There goes my money, too. I made a nice cheap diy case though for my ipad (cheap in terms of material used). But It took me about 7hrs to put it together. Onc I've downloaded the pictures, I'll post an instructable(s.com).

07-10-2010, 10:16 AM	#10
nursedude Zealot Posts: 131 Karma: 17102 Join Date: May 2010 Location: Ontario, Canada Device: Kobo (Original), KT, iPad 1, iPhone 4S, iPad 3rd gen	Older than 36 and younger than 55. Haven't used Yahoo as a search engine in years but still have some active groups there. I, too, am a Googler.

07-10-2010, 01:45 PM	#11
Mike_73 Guru Posts: 750 Karma: 1323 Join Date: Dec 2009 Device: PRS-505, PRS-600, iPad 16GB Wifi, Kindle Voyage, Nexus 6, Razr HD	So what does this study tell us? That all statistic is just a more or less educated guess based on a small group of people being asked which probably doesn't represent the whole population. What news! I think it doesn't really matter and yahoo and ipad users as well as google, bing, sony, toshiba, heinz-ketchup users are to be found almost everywhere

07-10-2010, 02:13 PM	#12
Crowl Wizard Posts: 1,340 Karma: 1160346 Join Date: Jun 2009 Location: Southport, GB Device: Kindle Voyage, PW Signature edition	Doesn't the Kindle also have a much higher than average demographic as well? It doesn't surprise me in either case tbh, they are both useful devices but far less than essential purchases for the vast majority of people.

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07-10-2010, 02:15 PM	#13
JimKal Zealot Posts: 122 Karma: 1000 Join Date: May 2010 Location: Jamestown, NC Device: iPad, iMac,iPhone, Kindle Touch	It is nice to know I have company! I've used Yahoo for years, love my iMac (but have only had it for a year) and now love my iPad. Even more important is that I am now a new grandfather but am using dziadzio (Polish for grandpa) around him!