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Old 01-19-2012, 09:21 AM   #1
Kali Yuga
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The #1 Thing People Use A Kindle Fire For Is....
According to an RBC survey, it's "reading books."



Fire owners buy lots of ebooks, and video isn't that popular. A few other interesting results in the article/charts:

http://www.businessinsider.com/how-p...-fires-2012-1#

This may not look good for epaper....
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Old 01-19-2012, 10:06 AM   #2
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Might want to change the title to indicate that it is the Kindle Fire they are talking about, rather than Kindles in general.
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Old 01-19-2012, 11:02 AM   #3
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Interesting business model that they actually lose money on the sale of the reader and make it up on book and app sales over the next 3 years. Kind of a "loss-leader" to draw you into their clutches!

No wonder they don't try too hard to let you read library books on it!
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Old 01-19-2012, 11:02 AM   #4
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When I first read the thread title, I thought "Read books." Then I saw the chart, said "From the 'No duh' department..." and saw the other activities and figured that the topic title should've been Kindle Fire, not just Kindle.

That said, I don't think that eink/epaper is going anywhere anytime soon.
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Old 01-19-2012, 11:08 AM   #5
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Title changed to "Kindle Fire".
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Old 01-19-2012, 12:02 PM   #6
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Interesting business model that they actually lose money on the sale of the reader and make it up on book and app sales over the next 3 years.
a strategy that has been used by game console manufacturers for ages...
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Old 01-19-2012, 12:12 PM   #7
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a strategy that has been used by game console manufacturers for ages...
And printer makers, among others. It's known as the loss leader strategy.
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Old 01-19-2012, 12:23 PM   #8
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This may not look good for epaper....
That is not really a bad thing if you ask me. I dont mind reading on my iPad one bit, even after years of reading on a Kindle...
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Old 01-19-2012, 12:42 PM   #9
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I think for the percentage of streaming movies we need a ratio of Kindle Fire owners to Amazon Prime memberships. I'm betting folks with Prime watch a lot more movies than those without Prime who would have to convert/sideload movies.

Also, I guess being wifi only, its harder to stream movies on the go and if you are in your hosue, just use your tv.
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Old 01-19-2012, 03:47 PM   #10
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Sorry, I thought I included "fire" in the title.


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That is not really a bad thing if you ask me. I dont mind reading on my iPad one bit, even after years of reading on a Kindle...
I can't stand reading on LCD's. I'm already wondering if I ought to stockpile a K3.
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Old 01-19-2012, 05:56 PM   #11
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This may not look good for epaper....
I am not certain that I understand the concern.

Why is the fact that tablet users use their tablets primarily for reading (but for other things, too) bad news for eInk based readers (which can be used ONLY for reading)?
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Old 01-20-2012, 07:45 AM   #12
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There is something wrong with the graph. You would use an app to read books, so it's not possible to have 70% reading books and only 20% using apps.
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Old 01-20-2012, 11:59 AM   #13
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There is something wrong with the graph. You would use an app to read books, so it's not possible to have 70% reading books and only 20% using apps.
Most people using the Fire without rooting it probably don't consider the book reading to be an app.

ETA: But I wonder why "playing games" and "using apps" are two separate categories... I suppose they are using apps that aren't games?
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Old 01-20-2012, 12:03 PM   #14
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I'm interested in the 3.9% - anyone got something they'd like to tell us about?
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Old 01-20-2012, 12:05 PM   #15
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Comics is probably one example, where those reading them wouldn't consider them ebooks.
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