YouGov does survey on ebook readers

ShortNCuddlyAm · 07-17-2009, 08:16 PM

YouGov, a UK market research company, has just sent out a short survey that seems to be centred on ebook readers to its members. (I say seems, as I don't know what options you would get if you said you didn't have one)

What I found mildly interesting was that some of the questions mentioned things like format compatibility, and one question was entirely about DRM (without mentioning the term!)

Sparrow · 07-18-2009, 02:09 AM

Interesting - is there any indication who's sponsoring the poll?

ShortNCuddlyAm · 07-18-2009, 07:20 PM

No. From the questions asked I don't think it was someone who already has an ebook reader out, and as the questions were both about functionality of the reader and content available, I don't think it was a publisher.

And they don't give any hints in the preamble to it!

Argel · 07-19-2009, 08:58 AM

Hmmm... YouGov don't come cheap so it's someone with a real stake.

Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR?

ShortNCuddlyAm · 07-19-2009, 09:04 AM

Quote:

Originally Posted by Argel

Hmmm... YouGov don't come cheap so it's someone with a real stake.

And the reward you get for doing the survey was higher than the average, too...

Quote:

Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR?

I didn't think of that! It could very easily be someone who has say a reader out in, say, the US, but wants to know the buying reasons etc in the UK...

HarryT · 07-19-2009, 09:08 AM

You think it might be someone wanting to "kindle" our enthusiasm for e-books?

zelda_pinwheel · 07-19-2009, 09:09 AM

you mean barnes and noble, right ?

DaleDe · 07-19-2009, 10:50 PM

Quote:

Originally Posted by zelda_pinwheel

you mean barnes and noble, right ?

Ok, You think it might be someone wanting to "barnes and nobile" our enthusiasm for e-books?

zelda_pinwheel · 07-20-2009, 08:07 AM

Quote:

Originally Posted by DaleDe

Ok, You think it might be someone wanting to "barnes and nobile" our enthusiasm for e-books?

well, barnes&noble's ad copy for their new reading app says :

Quote:

In short, we're not just a new chapter or a new stanza, we're a whole new story that's going to kindle a real revolution in reading.

so it must be them, right ?

rhadin · 07-20-2009, 10:15 AM

YouGov is frequently used by The Economist and The Economist does quarterly technology reports, so it is possible that the culprit is The Economist trying to discover the future of ebooks and ebook devices.

07-17-2009, 08:16 PM	#1
ShortNCuddlyAm WWHALD Posts: 7,879 Karma: 337114 Join Date: Sep 2008 Location: Mitcham, Surrey, UK Device: iPad. Selling my silver 505 here	YouGov does survey on ebook readers YouGov, a UK market research company, has just sent out a short survey that seems to be centred on ebook readers to its members. (I say seems, as I don't know what options you would get if you said you didn't have one) What I found mildly interesting was that some of the questions mentioned things like format compatibility, and one question was entirely about DRM (without mentioning the term!)

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07-18-2009, 02:09 AM	#2
Sparrow Wizard Posts: 4,395 Karma: 1358132 Join Date: Nov 2007 Location: UK Device: Palm TX, CyBook Gen3	Interesting - is there any indication who's sponsoring the poll?

07-18-2009, 07:20 PM	#3
ShortNCuddlyAm WWHALD Posts: 7,879 Karma: 337114 Join Date: Sep 2008 Location: Mitcham, Surrey, UK Device: iPad. Selling my silver 505 here	No. From the questions asked I don't think it was someone who already has an ebook reader out, and as the questions were both about functionality of the reader and content available, I don't think it was a publisher. And they don't give any hints in the preamble to it!

07-19-2009, 08:58 AM	#4
Argel Opinionated [but right] Posts: 276 Karma: 1412 Join Date: Apr 2008 Location: UK Device: Cybook Gen3, PRS 505, Kindle International, HTC Desire	Hmmm... YouGov don't come cheap so it's someone with a real stake. Let's see... who might be releasing a reader new to the UK market at the end of the year and needs to know where to pitch marketing/PR?

07-19-2009, 09:08 AM	#6
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383043 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	You think it might be someone wanting to "kindle" our enthusiasm for e-books?

07-19-2009, 09:09 AM	#7
zelda_pinwheel zeldinha zippy zeldissima Posts: 27,827 Karma: 921169 Join Date: Dec 2007 Location: Paris, France Device: eb1150 & is that a nook in her pocket, or she just happy to see you?	you mean barnes and noble, right ?

07-20-2009, 10:15 AM	#10
rhadin Literacy = Understanding Posts: 4,833 Karma: 59674358 Join Date: Dec 2007 Location: The World of Books Device: Nook, Nook Tablet	YouGov is frequently used by The Economist and The Economist does quarterly technology reports, so it is possible that the culprit is The Economist trying to discover the future of ebooks and ebook devices.

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