02-06-2010, 11:40 AM | #91 |
NB VanYoos
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I like the price differential between ads versus ad-free works. As an author, I would love for everyone to enjoy my stories for free, but we live in an economy of money, so I need to offset my costs (time, equipment, bandwidth, advertising). However, I envision a "google" like ad model where each chapter header contains a simple graphic that matches the content of the chapter (no, I don't know how), then if a consumer clicks on that ad (eBook with browser support), I get a small token. No clicks, then advertisers don't pay. Content based "google" advertising works on the web and is relatively low-key. A similar model could be applied to eBooks.
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02-06-2010, 12:32 PM | #92 | |
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E-book ads may therefore be limited in scope to either globally-available products (like more e-books... why not?) or products that will only benefit limited geographical areas. Advertisers will have to accept the fact that their ads may be seen in locations that cannot buy from them. Improving the international state of geo restrictions will obviously help, though worldwide shipping costs (for non-digital products) will still limit global purchases and deliveries. |
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02-08-2010, 02:16 AM | #93 | |
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Immagine you write a chapter where the main character goes out to some fancy restaurant. The chapter header-ad will then probably show some kind of weight-reduction thing. Which I will probably not click on, but store in the back of my mind. A friend of mine then complains about his weight, and I can then say "hey, I know of a solution" and point them to >insertweightreductioncompanyhere< You, as the author, should get paid for putting up the ad, not for clicks/purchases. |
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02-08-2010, 08:18 AM | #94 |
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Agreed: I think the only way this would work would be as an up-front single payment from the advertiser (possibly based on sales figures from similar or previous works) to the author, and not dependent on actual clicks. However, additional payments could be arranged for the author if the number of clicks surpasses a set point. That would allow a book that oversold expectations (and garnered more ad clicks) to make the author something additional.
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02-08-2010, 12:50 PM | #95 |
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Any ad that interrupts the story will result in me saying nasty things about the Stories Author.
Why? The author allowed it. Stop. That is why contracts are there. To prevent un-approved editorial changes. Product placement, whether it be Cola or a Band, can become quickly dated unless the brand sets the period. (Remember the Coke that did not have a Screw top in Back to the Future?) Publishers/Author advertising at the tail of a book never bothered me. With e-books, active advertising eats Battery life, incurrs connection fees. I pay more in the end. e-ink does not lend itself to motion (thank you), which is probably why the marketing push for LCD readers |
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02-08-2010, 01:27 PM | #96 |
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Methinks you overreact a bit here.
More than one of us has given good reason why the likelihood of animated, active ads in a static product like an e-book is slim. And the ads will likely be at the end of the book, possibly some before, and possibly at chapter breaks, thereby not interrupting the flow of the book (less than a TV commercial in a properly-segmented program, since you can flip right by it). Finally, E Ink was pushed because of its visual similarity to paper, making it more popular with those who were not satisfied with LCD readability, and incidentally because of its low battery drain... not because it was not capable of animation. I'm not sure what you're referring to regarding the contract, but don't forget: We are talking about an alternative way for authors who also work independently of publisher's contracts to profit from their work, whilst giving consumers a product for lower- to no-cost. |
02-08-2010, 02:24 PM | #97 | |
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I say apparently, because I have yet to feel bothered by those ads. They're there, someone pays for them, and they must work since if they didn't, google would find some other way to make money. I'm all for that. What I don't need are overlays where the "x" is not actually the "close overlay" button but triggers the "tell me more" action. |
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02-08-2010, 02:30 PM | #98 | |
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If you place the product in your work, you did it to your epic If the publisher places thing into your work, then you lost control. Look at a certain books, movie series that controls extended even to the origin country of the actors. Anything between chapters, drops me out of the story. Maybe that is why I buy DVD's of television shows |
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02-08-2010, 03:03 PM | #99 | ||
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The issue isn't "how can ads be included in ebooks?" That's easy. Hundreds of answers are possible. The issue is, "how can ads be profitable for advertisers and simultaneously, not too annoying to readers?" This is especially important in cases where screen space is valuable; non-obtrusive web ads are small, but there is no "small but still readable" on a 6" screen. I'm not saying it couldn't be done--but I certainly wouldn't trust the people who brought us the "punch the monkey" banner ads to figure it out. All they did is spur the creation of adblock software. |
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02-08-2010, 03:40 PM | #100 | |
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In store coupons could become availlable when using the Nook in a Barnes and Nobels or when using the Alex in a Borders. There are many possibilities. The future looks more interesting that what is currently available in print and both exciting but also scary. |
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02-08-2010, 03:54 PM | #101 | ||
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As for the annoyance factor, I can only say that consumers seem to have an even higher annoyance factor than they themselves realize... despite their claims, most consumers put up with a lot of annoyance in order to get convenience somewhere else, and after a while, the annoyance doesn't even register with them anymore. Quote:
So a lot of the anti-ad comments seem to be ultimately baseless, as most of the "never, never, never" people just end up watching the ads, despite their claims of ad hatred and product boycotting... many of them respond to the products, if they are properly targeted... and few negative repercussions seem to happen in the product world or the consumer world because of it. Generally, the only real result is better targeting, resulting in ads getting to the people who want to see them. And that's why I'm less concerned with discussions of whether or not ads should be used, as I am with the best way to use them. |
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02-08-2010, 04:07 PM | #102 |
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02-08-2010, 04:33 PM | #103 |
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We put up with ads on websites so why not ads in free e-books? Similar kinds of content.
There is no way I'd put up with them in paid e-books, but in freebies they might be ok. I don't think e-pub supports them though. |
02-08-2010, 05:33 PM | #104 |
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02-08-2010, 05:39 PM | #105 |
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