Free (Kindle) NonFiction books

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The Truth About Starting a Business by Bruce R. Barringer

Product Description:

This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growng your winning business.
You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

Truth About Public Speaking, The: The Essential Truths in 20 Minutes by James ORourke

Product Description:

Great presenters weren't born that way. They became great by focusing on their message, the needs of the audience, the pattern of organization, and the details of presenting. Persistence, dedication, and a little practice can go a long way toward making you a top-notch public speaker. The details you need to be a great public speaker are straight ahead in these essential truths.

How Netflix Produces Happy Endings by New Word City

Product Description:

Netflix creates loyalty with every conceivable tool of friendly persuasion, from high-tech market analysis to low-tech phone banks manned by people famous for coaxing smiles out of grumps. Result: a vibrant, highly successful enterprise that has beaten off numerous competitive threats and built an ever more credible promise of future growth.
Face it: America is a rich country with mediocre services. What happens when one of your electronic gizmos dies in action? Does the manufacturer instantly send you a personal apology, plus a reimbursement offer, plus a special phone number to call for further help? Of course not. But then there's Netflix....

The Fearful Rise of Markets: Global Bubbles, Synchronized Meltdowns, and How To Prevent Them in the Future by John Authers

Product Description:

How can so many bubbles form all at once? Why are so many “disconnected” markets now capable of collapsing in unison? In this remarkably readable book, award-winning Financial Times columnist John Authers takes on these critical questions and offers deeply sobering answers.
Authers reveals how the first truly global super bubble was inflated—and might now be inflating again. He illuminates the multiple roots of repeated financial crises: a massive shift in investing power from individuals to big institutions; the migration of key decisions from banks to capital markets; the wholesale financialization of many asset classes; and fundamental failures of both theory and policy.
The Fearful Rise of Markets presents a truly global view, avoiding oversimplifications and ideology as it outlines how we got here and where we stand. Even more valuable, it offers realistic solutions—for decision-makers who want to prevent disaster and investors who want to survive it.

Curious Folks Ask: 162 Real Answers on Amazing Inventions, Fascinating Products, and Medical Mysteries by Sherry Seethaler -> I think this was free before

Product Description:

These are just a few of the fascinating science and health questions real people have asked top science writer and San Diego Union-Tribune columnist Sherry Seethaler. Curious Folks Ask brings together 162 of her best answers–all crystal-clear, accurate, quick, and a pleasure to read. Seethaler knows exactly how to cut through jargon, confusion, and myths. She’s passionate about sharing what scientists have learned and what they still don’t know. She explores everything from our bodies to our best inventions: what makes us healthy, what makes us human, and plenty more. Prepare to be surprised, intrigued, and amazed!

John Calvin: A Heart for Devotion, Doctrine, Doxology by Burk Parsons and Various Contributors

Product Description:

Meet the Man Behind the Myths
John Calvin s name evokes powerful images, most of them negative. In the minds of many, he is perceived as an ivory-tower theologian who was harsh and unreasonable, the driving force behind a dangerous theological system. In this volume, Burk Parsons and eighteen other leading Reformed pastors and scholars authoritatively reveal the truth about Calvin and his teaching that he was humble, caring, pious, Scripture-saturated, and, above all, passionate about upholding the glory of God. Published in conjunction with the five-hundredth anniversary of Calvin s birth (2009), John Calvin: A Heart for Devotion, Doctrine, and Doxology offers a highly readable portrait of a man whose example and teaching remain vitally relevant even in the twenty-fi rst century.

[greencat]

Excellent - I love these business book freebies!