10-24-2011, 02:09 PM | #31 |
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Not No, But Hell No.
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10-24-2011, 02:10 PM | #32 | |
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A lot of those ads do get boycotted though. For Television, unless something is being aired for the first time, more and more people chose to download or stream a show/movie. No ads is a strong argument for many of them. Myself included. One of the best things about Netflix is that I do not waste an hour to watch a 40 minute episode. For Internet, adblock, and similar aps/addons are very popular. People are doing everything they can to block those ads. Granted, they are becoming more and more annoying by flashing, popping up and taking over all your screen, etc. A lot of people also stop going to websites that force commercials before videos. It might not work for youtube, but I know a lot of people switched websites for news when certain news sites decided to force a commercial in front of every video. And I am sure similar things will happen to magazines and newspapers in the near future as more of them go digital. |
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10-24-2011, 02:11 PM | #33 | |
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Given the array of devices ebooks are read on, ranging from 3" phones to 5" black-and-white e-ink to 10" tablets to personal computers, an ad would either have to work across all venues--or only be attached to ebooks sold for one type of device, sharply limiting the customer base. The *idea* of ads isn't too bad, although a lot of us have kneejerk reactions against them because our first thoughts are always the worst ones we've seen. But the practical side has some pretty substantial problems, and none of the proponents of ads-in-ebooks have come up with a solution that's not "ad-based ebook customers will only buy from specific locations and read on approved devices." It's also not clear if the agency pricing clusterf**k allows for the same book at a different price "with adverts"--can a publisher sell books at B&N for $13, but through the iBookstore for $8-with-rotating-ads? An ad in an ebook isn't like an ad at the front page of a print book... you don't see it every time you open the book. Unless the programming's changed to force you to look at it again, it's a page-click to get past, and that's all. To make ads show up on every page, like the top corner, you need ebook formats that support that--and a way to not ruin the reading experience for people already on tiny screens. I suspect advertisers & publishers will continue to try to figure out how to inflict ads on ebooks, and continue to fail to do so on any large commercial basis. Any ad minor enough to be non-intrusive to reading, lacks the ability to inspire sales that will convince the advertiser to pay for the book. |
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10-24-2011, 02:12 PM | #34 | |
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And we don't see ads IN THE MIDDLE of paperbooks anymore. I'm fine with at the end like others have said, like the old scifi/fantasy books... |
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10-24-2011, 02:19 PM | #35 | |||||||
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10-24-2011, 02:25 PM | #36 |
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Wow, I've seen placement ads before. I could accept the Mercedes and the IKEA part, thinking the author just thought it would fit or got a small kickback... but writing the release date and all the details of how many pixels and which processor in the laptop like a store ad is really over-kill. I'd definitely put away a book like that.
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10-24-2011, 02:38 PM | #37 | |
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10-24-2011, 02:46 PM | #38 | |
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Here's a Wall Street Journal article that discusses the issue.
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10-24-2011, 02:52 PM | #39 | |
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10-24-2011, 02:54 PM | #40 |
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I don't think it's possible to do advertisements inside the ebook itself in a non-intrusive fashion, especially not as described in the original post.
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10-24-2011, 03:04 PM | #41 | |
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But, that is the sort of advertising, or say, just having terms, places, and things that you can click on, that wouldn't bother me. The idea of having a scene where a character does drink a Pepsi with a little hyperlink that can connect you to a Pepsi coupon might be interesting. The big thing is doing it so that it's not intrusive. I don't want to read page after page of hundreds of name brand items. It's one thing if your spy asks for his martini made with Stoli. It's a whole other thing to add in a scene where he gets dressed and every item he's wearing has a tag on it. (But who knows, the chic-lit girls might really go for that.) I'm also not terribly interested in seeing full page ads littered about in my books. Sure, one or two in the back about books by the same or similar authors, fine. Random stuff? Not so much. |
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10-24-2011, 03:08 PM | #42 |
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That was not product placement. Larssen was not paid for including the brand names (as should be obvious). He did it for versimilitude.
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10-24-2011, 03:14 PM | #43 | |
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10-24-2011, 03:23 PM | #44 | |
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I would have absolutely no problem with this type of advertising being inserted at the *end* of any and all ebooks that I purchased or borrowed from the library. But if the plan were to insert interstitial ads that disrupted my reading then I would have a big problem with it and would stop supporting any and all publishers that adopted the practice. |
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10-24-2011, 03:25 PM | #45 | |
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For example, I know I'd be willing to have 10ish linked terms in my book. Since I'm the publisher, I could take care of it to make sure it works that way. (Granted, no one is banging down my door to advertise in my books...) Now, sure, Random House might decide that having every third word, and writing in extra scenes to add more words, linked is a brilliant plan. But my guess is their sales would drop. One of my hopes for the indie book movement is that as more writing moves to the control of the author, that we'll see a more tailored and sensible approach to pricing and methods of making money off of books. |
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