Silliness The case against ebooks - paper is safer!

SneakySnake · 09-27-2012, 12:54 AM

Gruen Planet this week asked ad agencies as part of their "The Pitch" to make an ad convicing us to return to paper.

what do you think?

The Pitch - Gruen Planet

GA Russell · 09-27-2012, 01:22 AM

Thanks SneakySnake! That was great!

Although I found the first more realistic for most people, one of the main sales points of jetBook Lites like mine is that you can swap out batteries with ease; so the battery running down is not an issue.

kevorkian · 09-27-2012, 01:45 AM

I love Gruen Planet, last night was hilarious.

SneakySnake · 09-27-2012, 02:33 AM

I agree about the battery one being more convincing for me. The guys on the TV thought we could be swayed by the censorship idea. As if nobody ever changed the words in a paper book. And it is fiction after all! Well, usually.

HomeInMyShoes · 09-27-2012, 08:29 AM

Aaahh...paper cut!

I loved both of them, but I was swayed more with the powered by your imagination one. While it poked fun at the battery limitation (not so much a problem with a dedicated e-reader as opposed to a tablet) I read other aspects such as the deal with companies wanting to change our consumption of books from mere reading, to watching clips as well to inserted audio and to the dreaded book trailer. All imagination destroying.

John Carroll · 09-28-2012, 11:59 AM

That was good. I think the hack one played with fear well, but didn't really stir emotions. With the first clip, I wanted to know what happened next. It didn't hurt that the woman was hot as well . . . not that I'm swayed by that sort of thing in advertising . . .

09-27-2012, 12:54 AM	#1
SneakySnake I'm watching you! Posts: 6,113 Karma: 22344652 Join Date: Mar 2010 Location: Sunny Coast Qld, OZ Device: Sony PRS-900(unused lately) iPadAir2, want me Kindle Oasis	The case against ebooks - paper is safer! Gruen Planet this week asked ad agencies as part of their "The Pitch" to make an ad convicing us to return to paper. what do you think? The Pitch - Gruen Planet

09-28-2012, 11:59 AM	#6
John Carroll kookoo Posts: 1,461 Karma: 7772454 Join Date: Dec 2010 Location: Colorado Springs Device: Kindle Paperwhite, Nook, LG4	That was good. I think the hack one played with fear well, but didn't really stir emotions. With the first clip, I wanted to know what happened next. It didn't hurt that the woman was hot as well . . . not that I'm swayed by that sort of thing in advertising . . . Last edited by John Carroll; 09-28-2012 at 11:59 AM. Reason: correct detail

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09-27-2012, 01:22 AM	#2
GA Russell Montreal wins Grey Cup! Posts: 7,583 Karma: 31484197 Join Date: Aug 2009 Location: Raleigh, NC Device: Paperwhite, Kindles 10 & 4 and jetBook Lite	Thanks SneakySnake! That was great! Although I found the first more realistic for most people, one of the main sales points of jetBook Lites like mine is that you can swap out batteries with ease; so the battery running down is not an issue.

09-27-2012, 01:45 AM	#3
kevorkian Junior Member Posts: 6 Karma: 10 Join Date: Sep 2012 Device: Kindle	I love Gruen Planet, last night was hilarious.

09-27-2012, 02:33 AM	#4
SneakySnake I'm watching you! Posts: 6,113 Karma: 22344652 Join Date: Mar 2010 Location: Sunny Coast Qld, OZ Device: Sony PRS-900(unused lately) iPadAir2, want me Kindle Oasis	I agree about the battery one being more convincing for me. The guys on the TV thought we could be swayed by the censorship idea. As if nobody ever changed the words in a paper book. And it is fiction after all! Well, usually.

09-27-2012, 08:29 AM	#5
HomeInMyShoes Grand Sorcerer Posts: 19,226 Karma: 67780237 Join Date: Jul 2011 Device: none	Aaahh...paper cut! I loved both of them, but I was swayed more with the powered by your imagination one. While it poked fun at the battery limitation (not so much a problem with a dedicated e-reader as opposed to a tablet) I read other aspects such as the deal with companies wanting to change our consumption of books from mere reading, to watching clips as well to inserted audio and to the dreaded book trailer. All imagination destroying.

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