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Old 03-30-2015, 10:22 PM   #1
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White Kindle launched in China?

Please see the image attached.

It's the basic version of Kindle which has no back light. (The one sells $79 in US)

Now it's in pre-order status, and the website says it will be shipped on April 8th.

I am not sure if this is an April Fool's Day joke by Amazon-CN.

The product page link: http://www.amazon.cn/dp/B00PTBGE96/

=================
Update: I searched for a while and found a post about this event, with more detail images. So I guess it's true, not a joke.
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Last edited by ForsCream; 03-30-2015 at 11:53 PM.
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Old 03-30-2015, 11:25 PM   #2
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I am not sure if this is an April Fool's Day joke by Amazon-CN.
That would be kind of an odd joke. So, when are the white ones coming to the United States?
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Old 03-30-2015, 11:53 PM   #3
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That would be kind of an odd joke. So, when are the white ones coming to the United States?
According to the post I found, there is no more information about when will it come to US, or if Kindle Voyage/Paperwhite will also have the white version.

Last edited by ForsCream; 03-31-2015 at 12:03 AM.
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Old 03-31-2015, 03:32 AM   #4
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According to the post I found, there is no more information about when will it come to US, or if Kindle Voyage/Paperwhite will also have the white version.
I think it's odd that Amazon went away from the choice of white Kindles. They seemed fairly popular -- though I would prefer the black ones myself.
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Old 03-31-2015, 08:48 AM   #5
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It also launched in Japan.
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Old 03-31-2015, 09:01 AM   #6
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After all, that white NOOK was such a hit!

Those colored backs make it look like a Kobo Mini on steroids.
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Old 03-31-2015, 09:18 AM   #7
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Amazon do a lot of market research; they've presumably launched a white Kindle because that research has shown a demand for it. Apple sell black or white iPads, for the same reason.
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Old 03-31-2015, 09:25 AM   #8
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Amazon do a lot of market research; they've presumably launched a white Kindle because that research has shown a demand for it. Apple sell black or white iPads, for the same reason.
Indeed, color options are one way to get a customer to buy a second unit.
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Old 03-31-2015, 09:25 AM   #9
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Perhaps that would make less visible the smudging, smearing, oily, nasty, disgusting fingerprints that I leave on my Kindles, Kobos, cars, and the walls of my prison.

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Old 03-31-2015, 09:42 AM   #10
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I wouldn't mind a Kindle with a white front. Then they can just have an option to reduce the margins to zero and use the plastic frame as the margin.
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Old 03-31-2015, 06:19 PM   #11
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As I understand it there are two reasons for appliances like stereos and ereaders to be black. 1) Dirt doesn't show up as well on dark things (unlike things like white tennis shoes for example) and 2) Black is easy to color co-ordinate with most other colors. I can't see a white kindle catching on quite as well as some might think myself.
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Old 03-31-2015, 06:39 PM   #12
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I stick with Black or Gray! White gets Nasty looking quickly! yeck!
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Old 04-01-2015, 11:58 AM   #13
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Black has negative connotations in Chinese and Japanese culture. My parents would not want a black Kindle for that reason, and they grimace whenever their Westernized child wears black clothes or buys black things (black Kindle, black Sony, black iPhone ... )
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Old 04-01-2015, 12:04 PM   #14
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Black has negative connotations in Chinese and Japanese culture. My parents would not want a black Kindle for that reason, and they grimace whenever their Westernized child wears black clothes or buys black things (black Kindle, black Sony, black iPhone ... )
What sort of negative connotations?
Is this Wikipedia article totally wrong?
http://en.wikipedia.org/wiki/Color_i..._culture#Black
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Old 04-01-2015, 12:32 PM   #15
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Color has many meanings, and black is not universally bad, but as far as marketing goes, I think these sites are reflect my parent's discomfort with black:

http://www.color-meanings.com/color-...e-colors-mean/

http://www.illuminantpartners.com/2011/01/17/color/

http://www.ehow.com/about_6658499_me...-culture_.html
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