03-13-2011, 11:43 PM | #31 |
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True but Apple is forcing amazon out of Apple devices and many people prefer multi purpose devices compared to plain readers. Amazon will loose many customers to Ipad so its better for them to introduce a tablet. Another thing is at the moment all Android tablet manufacturers are pricing their product very high almost equal to the Ipad. So their is a huge market for someone that brings a good tablet in the market at cost and Amazon is in the best position to do so.
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03-14-2011, 12:39 AM | #32 | |
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Don't forget that the weight and the size are not an issue when you put the ebookreader on your desk, table or on your lap. I don't expect that that's an issue at all to the target group, you would have to do the same with an ordinary book, paper etc. Even for novels a 6 inch screen is often too small to display an entire page, if you want a decent lettersize. I already heard a linguist complain about the fact that he finds it more difficult to read the texts because he can't see the division of the text in alinea's. |
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03-14-2011, 12:40 AM | #33 |
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Some people do prefer multi-purpose gadgets: for them, Amazon makes Kindle apps--they run just about everywhere.
For people who want an optimized reading experience, they make Kindle readers. Amazon sells groceries--doesn't mean they'll be selling Kindle microwave ovens any time soon, even though I'm sure somebody out there would buy an ereader that also made popcorn. (Cue in Steve Martin with the floor wax skit...) The day Amazon can deliver a video-capable color reader with weeks-long battery life that is outdoor-viewable with good contrast and weighs less than a pound for current Kindle prices they will. But that day is nowhere in sight. Until then, as pointed out above, they are not likely to sacrifice the K3's selling point features for a few incremental hardware sales. One. More. Time. Kindle is about ebook sales, not hardware sales. |
03-14-2011, 12:58 AM | #34 | |
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03-14-2011, 02:20 AM | #35 |
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never mind...oopsie!!
Last edited by snipenekkid; 03-14-2011 at 02:24 AM. |
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03-14-2011, 02:26 AM | #36 | |
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03-14-2011, 02:55 AM | #37 |
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03-14-2011, 03:48 AM | #38 |
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03-14-2011, 06:54 AM | #39 | |
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Now obviously it isn't their only option and closer partnerships with other hardware makers is just as possible, but declaring there is no chance of them going down the route of their own hardware is fairly ridiculous at this point. |
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03-14-2011, 08:07 AM | #40 | |
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I said it is highly unlikely they'll do a Kindle-branded multifunction device any time soon. (Which works out about the same but leaves a bit of room for some magical new tech to appear.) If Amazon were a CE manufacturer like Sony or a hardware vendor like Pocketbook they would be remiss if they didn't look into a mediapad device to exploit their brand name. But they're not. They're a content retailer and a very efficient one that wastes no effort on anything. They got into the Kindle business to promote ebook sales and carve out as big a market as they could for their proprietary format (at a time when only proprietary formats were in use). They were seeding the market. And building up a brand name to the point that some people see an ebook reader and instantly assume its a Kindle, as if no other competitor exist. That is a very effective brand association to be messing with, tying it into devices that aren't readers (even if you can read on them). In the tablet space there is no shortage of players. Any Amazon product would perforce be a "me-too" product whose only distinction would be a preinstalled Kindle reader app. Well, Velocity Micro is already shipping a tablet with Kindle reader app pre-installed. http://www.amazon.com/Velocity-T301-.../dp/B004CFF6ZI Others may follow. Now, what is more efficient? Paid placement to get a few high-profile tablet (as well as cell-phone and laptop) vendors to pre-install your app or going into the hardware business to seed a market that is already well-seeded with compatible devices? There is little added gain for Amazon from getting into the tablet *reader* business and it's just not a very efficient way to address the multifunction reading market as, right now, all the non-Apple Tablet makers are allies, not competitors. And even Apple may find itself persuaded to relent on its expulsion plans. I submit that Amazon will not get into the tablet *hardware* business until they know for a fact that their piggyback strategy is not working. Which they would know since using their Android app requires connecting it to a user account so they know exactly how many people have K4A installed. So their most likely approach is to help the Android tablet category grow with a curated app store, which is what they're doing, and getting Android tablet vendors to carry *their* market app. And then promoting the heck out of K4A that way. Way more efficient. And, anyway, since such a hypothetical device would *not* be primarily a reading device I submit it would *not* be branded as a Kindle even if Amazon does deliver one. (Kindles are outdoor readable. Says the pretty girl in the commercial. ) As for their video business, getting on Roku-class STBs and on connected TVs is more critical than going for the personal video space. More to gain, less effort. |
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03-14-2011, 08:12 AM | #41 |
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Why I think Amazon will come out with a color Kindle/tablet this year:
- Nook Color has been successful - ipad has been HUGELY successful and I think Amazon would love a chunk of that - There is the issue of the Kindle app and in-store purchases: Apple plans to take a cut of any ebook sales on the Kindle app on ipad. Not sure how this is going to play out but wouldn't Amazon rather get those eyeballs directly on their OWN devices? - Wasn't there talk of Amazon starting an app store? - Amazon is going big in video. See: free streaming videos for Amazon prime users (this is happening now). Wouldn't it be great to have a tablet that seemlessly plays all those free streaming videos? eP |
03-14-2011, 09:37 AM | #42 |
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I think the new kindle will lose its firmware and ship with a modified android Gingerbread; on which apps can be added and that's where hybrid linux (Android) takes over the reading world.
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03-14-2011, 10:57 AM | #43 |
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Amazon would be stupid to spend *billions* of dollars to try and develop a tablet to compete with Apple when: (1) established tech companies are already crashing and burning trying to compete with Apple; (2) Apple already has key components locked up in multi-year contracts; (3) Amazon has no particular expertise in this area; and (4) Amazon's content (which is what Amazon sells, after all) is already available on existing tablets.
Even if Apple drops the Kindle App, making the app available on android tablets is as good or better than selling their own tablet - and both cheaper and less risky. The reason that Amazon came out with the Kindle is because the e-reader market at that time (mostly Sony) could only read Sony branded .lrf books. None of the e-readers would read Amazon books, so Amazon's only choice was to develop its own reader that would read its own books. But Amazon never felt the need to develop their own MP3 player despite being the (distant) number 2 in online music sales, since all existing mp3 players could play music bought by Amazon. Since other tablets can already use Amazon's Kindle App, Amazon has no need to develop its own tablet, and would face *substantial* risks if it did so. I mean, I'm a fan of Amazon, but I don't see the value proposition for me - what would an Amazon tablet bring me that I can't already get on an existing tablet? |
03-14-2011, 11:40 AM | #44 | |
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03-14-2011, 12:11 PM | #45 |
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Yeah, I don't see that Amazon will release a tablet anytime soon. They may release a color eInk version at some point, but they have their apps on everyone else's tablets.
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