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09-07-2012, 02:44 AM | #16 |
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I can live without $9.99 bestsellers, but what I can't live without is true price competition between ebook sellers. Hopefully this will now return.
Last edited by JoHunt; 09-07-2012 at 02:59 AM. |
09-07-2012, 03:29 AM | #17 |
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Excellent.
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09-07-2012, 06:19 AM | #18 |
Seriously?
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I think a lot of people are going to be very disappointed.
There is no reason to expect prices to come down as the majority of bookstores are device specific. I think we forget the huge majority of device owners who only purchase from their device branded site because we have the knowledge and 'tools' that break us from that particular bond. Sony, Amazon, Kobo, and all the other sellers are no longer in competition once the customer has chosen a device. To get even the roughest, loosest idea of what a minority we are, compare how many devices have been sold in the last few years with the number of Mobileread members. |
09-07-2012, 06:32 AM | #19 | |
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09-07-2012, 06:39 AM | #20 |
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Good at least this judge understands that it's about law, not about politics, media campaigning or influence.
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09-07-2012, 06:43 AM | #21 |
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I think we will see higher list prices and the first trendsetter in that regard is the new J.K. Rowling book, The Casual Vacancy from Little, Brown, which lists at $35.00. Even under the old wholesale model, and even with a 60% discount, you are still talking $14. Amazon is selling the Kindle version for $17.99, a 49% discount from the list price. I think the likelihood of seeing $9.99 bestsellers is low. In the end, the DOJ and Judge Cote will be able to take credit for increasing prices, not lowering prices.
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09-07-2012, 06:44 AM | #22 | |
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It simply isn't an issue even now as far as I'm concerned. |
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09-07-2012, 06:51 AM | #23 | |
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I expect that there will be little price competition even if agency pricing is done away with for all publishers. In fact, I would guess -- and I admit I do not know, this is only a guess on my part -- that the pricing of the new Rowling book was done in anticipation of the settlement being approved and in preparation for Cote ultimately finding against the non-settlers. I expect that new books will be priced in the $28 to $35 range with most about $30, so as to prevent the $9.99 price from rising again. I also suspect that with the requirement that ebooks have to be profitable across a publisher's line, not across an ebookseller's whole business, it will be significantly more difficult for ebooksellers to compete on price in the manner they did pre-agency. |
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09-07-2012, 07:36 AM | #24 | ||
Seriously?
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I also don't hold to the belief that DRM is going away. There might always be a way to circumvent or remove it but to get to the point where hands are thrown up in surrender just doesn't seem realistic. |
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09-07-2012, 07:42 AM | #25 |
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09-07-2012, 07:44 AM | #26 |
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You're still wrong. DRM removal is trivial (whether this MR population or the population at large) and it will go away just as it did for music.
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09-07-2012, 08:40 AM | #27 | |
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The trial for the recalcitrant trio is *next* June. *Then* we'll see the witnesses cross-examined and dirty laundry aired for all to see, with names named and halos tarnished. (*If* the trio don't settle before then.) The judge didn't pronounce verdict on the whole case: all she did was accept the settlement between the three conspirators that prefer to take their two-year penalty and pay their $69 million in fines and *not* have to spend on lawyers and get their dirty laundry aired in public *and* risk getting hit with even worse penalties. As pointed out, the settling trio is getting off cheap. (US$030 per book cheap). Last edited by fjtorres; 09-07-2012 at 12:21 PM. Reason: typo |
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09-07-2012, 08:50 AM | #28 |
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09-07-2012, 09:13 AM | #29 | |
Seriously?
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I know of a few sites that aren't device driven, and I know the rest of you are going to know a lot more of them than I do. But what about the average Mom, Dad, Aunt, or brother-in-law who got their Ki-So-No-iP last Christmas? I feel the vast majority of these casual users don't see a need to reach out of the comfort zone that is their tied in bookstore. It's simple and it works for them. These sites that sell to everyone, they have the most to gain, but only if they can figure out how to answer this question. How do you tell your potential customer what you can offer them when that customer doesn't even know you exist? |
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09-07-2012, 09:20 AM | #30 | |
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The cost of the devices is dropping dramatically; even if DRM doesn't go away manufacturers will still be concerned about losing customers. Plus, a lot of reading of Kindle, Kobo, and of course ePub is done on multifunction devices, with the other formats also available. And Apple shouldn't be included in this argument anyway as their format can only currently be read on devices that are also capable of reading the others. Graham |
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