Amazon Rebranding FreeTime Unlimited

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Introducing Amazon Kids and Amazon Kids+

The kid-friendly experience families love, now with more content and features designed just for kids.

Since the launch of Amazon FreeTime and FreeTime Unlimited, over 20 million parents have trusted Amazon to give them the parental controls they need to provide a safe place for their children to enjoy the premium books, games, shows, and movies that kids love. Today, we’re announcing a change in the names of these services—Amazon FreeTime and Amazon FreeTime Unlimited are becoming Amazon Kids and Amazon Kids+. You’ll see this change roll out over the coming months.

The new names reflect our continued commitment to invest in and expand kids’ experiences, including bringing fun, educational content to kids and providing parental controls that give families peace of mind. Amazon Kids+ already offers more than 20,000 books, movies, Audible books, games, and Spanish-language content designed just for kids. Today, we’re bringing even more content and features we hope families will love.

Amazon Kids is completely free to parents, and Amazon Kids+ subscriptions start at $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. Customers can use the same Amazon Kids+ subscription across any compatible device to access even more kid-friendly content, including Fire tablets, Fire TV, Kindle, Echo, iOS, Chrome OS, and Android devices. This includes age-appropriate books, Audible books, videos, educational apps, games, and skills. The content experience will vary based on device. Visit Amazon Kids+ for more information.

Note: bolding added for emphasis

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Amazon Kids+ FAQs

Stay tuned here to keep up-to-date with any frequently asked questions you may have on Amazon Kids and Amazon Kids+.

1. What is changing? We are changing our name to Amazon Kids and Amazon Kids+ from Amazon FreeTime and Amazon FreeTime Unlimited. You’ll see this name change roll out over the coming months, but there is no action needed from you.

2. Why are we making this change? The new name reflects our continued commitment to invest in and expand kids’ experiences, including bringing fun, educational content to kids and providing parental controls that give families peace of mind.

3. What does this mean for my existing FreeTime Unlimited subscription? Do I need to do anything? There is no action needed from you. Amazon Kids+ will automatically renew at the applicable rate and will be subject to the Amazon Kids+ Terms & Conditions. The name will be changing, but all the content, parental control settings, and preferences will remain the same, and we will continue to invest in and expand kids’ experiences.

4. What is Amazon Kids? Amazon Kids is a free suite of award-winning parental controls that give parents the ability to set educational goals and time limits by content type and includes an optional kids browser featuring tens of thousands of kid-safe websites and web videos, all hand curated by our team.

5. What is Amazon Kids+? Amazon Kids+ is an all-in-one subscription with unlimited access to over 20,000 premium books, videos, Audible books, educational apps, games, and Alexa skills. All the benefits of Amazon Kids are also included.

6. What will I see on my billing statement? Will the price change? For now, the Amazon Kids+ subscription will continue to say AMZNFreeTime on your billing statement. Your plan and pricing will remain the same.

7. Why am I still seeing FreeTime/FreeTime Unlimited on my device? We will be updating the name on the devices and you may see the Amazon Kids and Amazon Kids+ names on your devices beginning in Fall 2020. You may still see the FreeTime Unlimited brand on your device for a period of time as we fully transition the name.

For additional questions, please contact Customer Service.

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Amazon Kids+ Pricing


Trial Offer

• FREE -- 1 mo trial

Single Child

• $2.99/mo -- Prime members
  
• $4.99/mo -- everyone else

Family Plan (up to 4 kids)

• $6.99/mo -or- $69/yr -- Prime members
  
• $9.99/mo -or- $99/yr -- everyone else