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Old 06-03-2008, 03:44 AM   #1
TadW
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Results of recent survey on digital magazine readers

Texterity/BPA conducted a representative survey compiling digital magazine readers' preferences and demographics.

Attached you find a PDF presentation of this survey.

Some highlights:
  • 89% of digital readers are “very satisfied” or “satisfied” with their digital magazine
  • Subscribers like digital magazines for environmental reasons, easy to save and ability to search (2/3rd of digital magazine readers cited environmental friendliness (“green”) as being important
  • Digital readers have increased use of magazine websites, other web sites and E-Newsletters
  • 71% of digital magazine readers want the ability to read magazines online (or online with option to download)
  • Traditional desktop or laptop computer delivery of digital magazines continues to be preferred by most readers; but desire for handheld devices is growing
  • Over 63% of digital readers value video content positively as a useful “rich media” add-on to digital magazines
  • Consumer digital readers receive an average of 5.2 different digital and print versions of magazines
  • 56% of respondents were USA readers, with English speaking countries topping the international list
  • Digital reader adoption encompasses all age groups, with a median age of 46 years old
  • Digital readers are predominately in professional, managerial, or technical positions
Attached Files
File Type: pdf Texterity DMR 2008 Presentation - Proposed Final.pdf (127.5 KB, 228 views)
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