UK iPad 2 to be priced from £399

HarryT · 03-23-2011, 07:58 AM

Apple have announced UK prices for the iPad 2, which goes on sale on Friday.

The WiFi models are:

16GB: £399
32GB: £479
64GB: £579

3G models are all £100 more.

It's interesting that they've priced the new model cheaper than the old ones, which started at £429. Perhaps getting in below £400 is perceived as an important psychological price point.

petermillard · 03-23-2011, 09:00 AM

Discussed it a bit in this thread Harry. I think it's more to do with currency fluctuations; they've been able to cut the price, absorb the VAT increase, charge a bit more than the US equivalent and still hit an attractive '£ X99' price-point - a win all around

HarryT · 03-23-2011, 11:52 AM

Thank you. I overlooked the other thread.

03-23-2011, 07:58 AM	#1
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383043 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	UK iPad 2 to be priced from £399 Apple have announced UK prices for the iPad 2, which goes on sale on Friday. The WiFi models are: 16GB: £399 32GB: £479 64GB: £579 3G models are all £100 more. It's interesting that they've priced the new model cheaper than the old ones, which started at £429. Perhaps getting in below £400 is perceived as an important psychological price point.

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03-23-2011, 09:00 AM	#2
petermillard Evangelist Posts: 496 Karma: 2384998 Join Date: Aug 2007 Location: London, UK Device: iPad, iPhone, K3 & Amazon - between them they cover my needs.	Discussed it a bit in this thread Harry. I think it's more to do with currency fluctuations; they've been able to cut the price, absorb the VAT increase, charge a bit more than the US equivalent and still hit an attractive '£ X99' price-point - a win all around

03-23-2011, 11:52 AM	#3
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383043 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	Thank you. I overlooked the other thread.

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